Jun 29, 2023
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Service categories
Service Lines
Web Development
Domain focus
Advertising & Marketing
Challenge
Creative Engine is an application created for the creative agency that helps analyze video and marketing materials using AI and manage the projects inside the organization.
The platform gives the ability to set and track project tasks for employees, communicate with the customers, and automate the process of new project creation and discussions.
Creative Engine is an application created for the creative agency that helps analyze video and marketing materials using AI and manage the projects inside the organization.
The platform gives the ability to set and track project tasks for employees, communicate with the customers, and automate the process of new project creation and discussions.
Solution
This project was done from scratch, using AI technologies such as Deepgram and Google Cloud Vision. These AI systems analyze videos that were uploaded either as a sample by the customer or at some stage of marketing material creation and allow users to see all of the objects that were used, logos that were shown as well as a color specter to simplify the process of video creation and save the time of the team members. It also allows agency customers to take part in all steps of the process and leave feedback or comments for the agency.
At last, 3rd party integrations with management platforms like Asana allows the agency to maintain the project throughout the lifecycle and save time and resources for management activities.
This project was done from scratch, using AI technologies such as Deepgram and Google Cloud Vision. These AI systems analyze videos that were uploaded either as a sample by the customer or at some stage of marketing material creation and allow users to see all of the objects that were used, logos that were shown as well as a color specter to simplify the process of video creation and save the time of the team members. It also allows agency customers to take part in all steps of the process and leave feedback or comments for the agency.
At last, 3rd party integrations with management platforms like Asana allows the agency to maintain the project throughout the lifecycle and save time and resources for management activities.
Results
Content creation tool is already launched and is actively used by the agency to make the pipeline as smooth as possible.
Technical stack: Vue.js, Pyton, Django, PostgeSQL, Deepgram, Google Cloud Vision
Content creation tool is already launched and is actively used by the agency to make the pipeline as smooth as possible.
Technical stack: Vue.js, Pyton, Django, PostgeSQL, Deepgram, Google Cloud Vision