Apr 08, 2021
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Recruitment experience

4-6 months
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Service categories
Service type
Domain focus
Retail and Restaurants
Solution type
CMS solutions


An international fashion corporation decided to undergo a radical digital transformation in order to outrun its competitors. The company was facing a significant drop in its revenues and profits year by year due to strong competition from companies like Zalando (a huge, well-known fashion marketplace, especially in Europe) and other startups in the clothing/fashion industry. In order to cope with this situation, our client decided to invest $9m into the creation of a fast-paced innovation lab that is responsible for performing a radical digital transformation of the company.


The transformation had to touch many areas and aspects in order to be successful – including marketing, people structure, business processes, and logistics. We assembled a core technology team (Machine Learning, Software UX/UI, and operations) for several company departments - 26 people in total. In order for the project to be successful, we had to make sure that the people involved were of the top-notch. Thus, our first step was to assemble the team of highly skilled professionals who would be involved in this project. Therefore, we have performed a wide-scale international search (Europe + USA + Canada) to find top of the top talented individuals.


Our team has built several brand-new, critical IT systems for the client totally transforming its day to day operations and exceeding business expectations set for the 1st year of the transformation. One of them is an advanced BI tool that helps the managers from the marketing department to undertake informed decisions regarding the pricing strategy in the sales cycle based on the suggestions from a Deep Learning NLP model and the historical sales & pricing data. Another example would be an intelligent tool for the logistics department thanks to which the managers have gained access to a bird-eye view and are able to operate the fleet and transportation in a more effective way, eliminate waste, and, as a result, save significant amounts for the company.