Healthcare software development company
Challenge
TATEEDA GLOBAL — a healthcare software development company based in San Diego, CA — came to GrowPad in 2020 with zero inbound leads, scattered positioning across multiple niches, and no in-house marketing team.
Starting point (October 2020):
- ~500 monthly organic visitors
- 0 MQLs from organic search
- 1–2 SQLs/month from non-organic channels only
- Unfocused strategy across services and geographies
- Keyword cannibalization: target pages switching up to 8 times in 3 months
- No rankings for healthcare development keywords in San Diego
What GrowPad did:Results after 4 years of partnership (Oct 2020 – Mar 2025):
- 500 → 10,000+ monthly unique visitors
- 0 → 4–5 MQLs/month from organic search
- 0 → 1–2 SQLs/month attributable to inbound
- "custom healthcare software development company" — #14 → #1
- "web development company in California" — #25 → #1
- "biotech software development company" — #3 → #1
- Top-10 rankings across all core healthcare development keywords- Refocused 70–80% of all efforts exclusively on healthcare software development vertical
- Built sub-landing pages for specific healthcare solutions (biotech, custom healthcare dev, web dev)
- Fixed keyword cannibalization with strict "one keyword group → one page" rule
- Restructured internal linking with precise anchors
- Conducted technical SEO audit and fixed core site issues
- Added CRO elements: CTAs, FAQs, trust signals to service pages
- Built content depth around real client problems and use cases
Client quote: "GrowPad took us from a few thousand to 10,000+ monthly visitors and into top search positions for our key healthcare queries. They paired a clear strategy with hands-on execution: responsive, proactive, and quick to adapt when the market shifted."
TATEEDA GLOBAL — a healthcare software development company based in San Diego, CA — came to GrowPad in 2020 with zero inbound leads, scattered positioning across multiple niches, and no in-house marketing team.
Starting point (October 2020):
- ~500 monthly organic visitors
- 0 MQLs from organic search
- 1–2 SQLs/month from non-organic channels only
- Unfocused strategy across services and geographies
- Keyword cannibalization: target pages switching up to 8 times in 3 months
- No rankings for healthcare development keywords in San Diego
What GrowPad did:Results after 4 years of partnership (Oct 2020 – Mar 2025):
- 500 → 10,000+ monthly unique visitors
- 0 → 4–5 MQLs/month from organic search
- 0 → 1–2 SQLs/month attributable to inbound
- "custom healthcare software development company" — #14 → #1
- "web development company in California" — #25 → #1
- "biotech software development company" — #3 → #1
- Top-10 rankings across all core healthcare development keywords- Refocused 70–80% of all efforts exclusively on healthcare software development vertical
- Built sub-landing pages for specific healthcare solutions (biotech, custom healthcare dev, web dev)
- Fixed keyword cannibalization with strict "one keyword group → one page" rule
- Restructured internal linking with precise anchors
- Conducted technical SEO audit and fixed core site issues
- Added CRO elements: CTAs, FAQs, trust signals to service pages
- Built content depth around real client problems and use cases
Client quote: "GrowPad took us from a few thousand to 10,000+ monthly visitors and into top search positions for our key healthcare queries. They paired a clear strategy with hands-on execution: responsive, proactive, and quick to adapt when the market shifted."
Solution
- Refocused 70–80% of all efforts exclusively on healthcare software development vertical
- Built sub-landing pages for specific healthcare solutions (biotech, custom healthcare dev, web dev)
- Fixed keyword cannibalization with strict "one keyword group → one page" rule
- Restructured internal linking with precise anchors
- Conducted technical SEO audit and fixed core site issues
- Added CRO elements: CTAs, FAQs, trust signals to service pages
- Built content depth around real client problems and use cases
- Refocused 70–80% of all efforts exclusively on healthcare software development vertical
- Built sub-landing pages for specific healthcare solutions (biotech, custom healthcare dev, web dev)
- Fixed keyword cannibalization with strict "one keyword group → one page" rule
- Restructured internal linking with precise anchors
- Conducted technical SEO audit and fixed core site issues
- Added CRO elements: CTAs, FAQs, trust signals to service pages
- Built content depth around real client problems and use cases
Results
- Built sub-landing pages for specific healthcare solutions (biotech, custom healthcare dev, web dev)
- Fixed keyword cannibalization with strict "one keyword group → one page" rule
- Restructured internal linking with precise anchors
- Conducted technical SEO audit and fixed core site issues
- Added CRO elements: CTAs, FAQs, trust signals to service pages
- Built content depth around real client problems and use cases
- Built sub-landing pages for specific healthcare solutions (biotech, custom healthcare dev, web dev)
- Fixed keyword cannibalization with strict "one keyword group → one page" rule
- Restructured internal linking with precise anchors
- Conducted technical SEO audit and fixed core site issues
- Added CRO elements: CTAs, FAQs, trust signals to service pages
- Built content depth around real client problems and use cases