Jan 04, 2023
No image
Analysis module
Completed

Analysis module

$75,000+
more 1 year
United States, Springhouse
10+
view project
Service categories
Service Lines
Web Development
Domain focus
Media & Entertainment
Programming language
Go
Python
Frameworks
Node.js

Challenge

As publishers digitize they must find new ways of reaching out to readers, and focus on building a revenue model based on subscriptions in a media marketplace that has never been more crowded and competitive.
As publishers digitize they must find new ways of reaching out to readers, and focus on building a revenue model based on subscriptions in a media marketplace that has never been more crowded and competitive.

Solution

Lightpoint created a ML-based tool that matches users with content based on analysis of their previous behavior, and creates proposals designed to appeal to individual users, programmatically and at scale.
Lightpoint created a ML-based tool that matches users with content based on analysis of their previous behavior, and creates proposals designed to appeal to individual users, programmatically and at scale.

Results

The product has become one of the most popular in the US media market, and continues to develop and expand its functionality. Our customers became the largest players in the American media market with a combined market share of around 60%. Customers of all sizes, not just enterprise clients, saw sharp increases in revenue and subscriber numbers.