Nov 08, 2023
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Challenge
Ackermans, a prominent South African retail company, is a key player in the fashion and apparel industry.
Ackermans encountered a significant challenge when their website, a vital component of their retail operations, started to lag behind the rapidly evolving e-commerce landscape. Their online platform was outdated, which hindered the user experience (UX) and user interface (UI) for visitors. Recognising the need for a digital overhaul, Ackermans aimed to revamp their website to not only enhance UX and UI but also drive increased web traffic and boost overall conversion rates. To achieve this transformation successfully, they required a knowledgeable team to navigate the digital realm, whether it pertained to their main Ackermans website or their distinct standalone sites.
Ackermans, a prominent South African retail company, is a key player in the fashion and apparel industry.
Ackermans encountered a significant challenge when their website, a vital component of their retail operations, started to lag behind the rapidly evolving e-commerce landscape. Their online platform was outdated, which hindered the user experience (UX) and user interface (UI) for visitors. Recognising the need for a digital overhaul, Ackermans aimed to revamp their website to not only enhance UX and UI but also drive increased web traffic and boost overall conversion rates. To achieve this transformation successfully, they required a knowledgeable team to navigate the digital realm, whether it pertained to their main Ackermans website or their distinct standalone sites.
Solution
The solution (what we did for them): During Ackermans' six-month retainer with Specno, the focus was on enhancing the user experience (UX) and user interface (UI) of their website, along with improving various standalone sites under the Ackermans umbrella. Key highlights of our efforts included:
1. Heuristic Analysis and Design System
2. Figma Integration
3. Home Delivery Integration
4. Cube Site Development
5. Ackermans Site Updates
6. Ackermans Connect Redesign
7. Continuous Dev Support
Our collaboration with Ackermans encompassed various aspects of web development, design, and UX, ultimately aiming to provide a superior online shopping experience for their customers and boost overall conversions.
The solution (what we did for them): During Ackermans' six-month retainer with Specno, the focus was on enhancing the user experience (UX) and user interface (UI) of their website, along with improving various standalone sites under the Ackermans umbrella. Key highlights of our efforts included:
1. Heuristic Analysis and Design System
2. Figma Integration
3. Home Delivery Integration
4. Cube Site Development
5. Ackermans Site Updates
6. Ackermans Connect Redesign
7. Continuous Dev Support
Our collaboration with Ackermans encompassed various aspects of web development, design, and UX, ultimately aiming to provide a superior online shopping experience for their customers and boost overall conversions.
Results
Our collaboration with Ackermans encompassed various aspects of web development, design, and UX, ultimately aiming to provide a superior online shopping experience for their customers and boost overall conversions.
Our collaboration with Ackermans encompassed various aspects of web development, design, and UX, ultimately aiming to provide a superior online shopping experience for their customers and boost overall conversions.