Oct 08, 2021
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Service categories
Service Lines
Software Development
IT Services
Web Development
Domain focus
Technology
Challenge
Our client was looking at scaling their business through their marketing channels and leveraging their customer data to drive engagement and provide meaningful insights for robust decision-making. From a business perspective, their CRM was an invaluable platform for marketing and sales and their KPIs for lead nurturing and conversion relied heavily on it.
Our client was looking at scaling their business through their marketing channels and leveraging their customer data to drive engagement and provide meaningful insights for robust decision-making. From a business perspective, their CRM was an invaluable platform for marketing and sales and their KPIs for lead nurturing and conversion relied heavily on it.
Solution
Adastra built and implemented a D365 DQ (Data Quality) plug-in that integrated with the client’s Dynamics 365 CE. The solution essentially extended the natural capability of their D365 platform, offering additional features and dashboards within their CRM environment and eliminated the need for separate DQ applications.
Adastra built and implemented a D365 DQ (Data Quality) plug-in that integrated with the client’s Dynamics 365 CE. The solution essentially extended the natural capability of their D365 platform, offering additional features and dashboards within their CRM environment and eliminated the need for separate DQ applications.
Results
100% of errors resolved
90% of the warnings resolved
Enhanced better decision-making process
Higher marketing ROI
100% of errors resolved
90% of the warnings resolved
Enhanced better decision-making process
Higher marketing ROI