Challenge
The client approached us to build a mobile version of the world-renowned link shortener, Bitly. The challenge was to deliver an app that was lightning fast, minimal in design, and capable of performing key functions like creating branded short links, monitoring performance, and sharing seamlessly—all from a mobile interface.
Bitly user base expects enterprise-level reliability and ease-of-use. Ensuring real-time link tracking, compatibility with custom domains, and secure handling of data while offering a fluid user experience was a tall order. The goal was to mirror the power of the desktop platform in a lightweight, intuitive mobile experience without compromising on speed or features.
The client approached us to build a mobile version of the world-renowned link shortener, Bitly. The challenge was to deliver an app that was lightning fast, minimal in design, and capable of performing key functions like creating branded short links, monitoring performance, and sharing seamlessly—all from a mobile interface.
Bitly user base expects enterprise-level reliability and ease-of-use. Ensuring real-time link tracking, compatibility with custom domains, and secure handling of data while offering a fluid user experience was a tall order. The goal was to mirror the power of the desktop platform in a lightweight, intuitive mobile experience without compromising on speed or features.
Solution
We developed a sleek, high-performance iOS and Android app using Flutter to enable cross-platform efficiency. The app was designed with a clean, user-friendly interface for instant link shortening, recent link access, and real-time performance tracking.
Key functionalities included:
- Branded Link Generation with custom back-halves
- Instant Sharing via social apps, SMS, and email
- Analytics Dashboard to monitor clicks per link
- Recent Links View for quick reuse
- Secure Login & Token Syncing with existing Bitly accounts
To ensure scalability and performance, we integrated Bitly’s API securely with the mobile frontend. Firebase was used for real-time performance monitoring, and robust QA cycles ensured a smooth user experience across devices.
We developed a sleek, high-performance iOS and Android app using Flutter to enable cross-platform efficiency. The app was designed with a clean, user-friendly interface for instant link shortening, recent link access, and real-time performance tracking.
Key functionalities included:
- Branded Link Generation with custom back-halves
- Instant Sharing via social apps, SMS, and email
- Analytics Dashboard to monitor clicks per link
- Recent Links View for quick reuse
- Secure Login & Token Syncing with existing Bitly accounts
To ensure scalability and performance, we integrated Bitly’s API securely with the mobile frontend. Firebase was used for real-time performance monitoring, and robust QA cycles ensured a smooth user experience across devices.
Results
The Bitly mobile app received an overwhelmingly positive response from users. With over 100,000+ downloads within the first quarter and a 4.7-star average rating, it quickly became the go-to link shortener for mobile users.
Key outcomes:
- Reduced average link creation time to under 3 seconds
- Improved user retention through intuitive design and easy access to recent links
- Over 50,000 branded links created within the first 2 months
- Enabled seamless social sharing that boosted overall link click-throughs by 25%
The app continues to support Bitly’s mission of empowering smarter, shorter connections through digital innovation.
The Bitly mobile app received an overwhelmingly positive response from users. With over 100,000+ downloads within the first quarter and a 4.7-star average rating, it quickly became the go-to link shortener for mobile users.
Key outcomes:
- Reduced average link creation time to under 3 seconds
- Improved user retention through intuitive design and easy access to recent links
- Over 50,000 branded links created within the first 2 months
- Enabled seamless social sharing that boosted overall link click-throughs by 25%
The app continues to support Bitly’s mission of empowering smarter, shorter connections through digital innovation.