Challenge
Bitė Group, a leading digital services provider in the Baltics, needed to enhance its customer experience by developing a mobile application that would streamline self-service across its range of services, including mobile, broadband, and media. Although Bitė already had a self-service web platform, the company sought to improve customer engagement and meet the growing demand for mobile-first solutions. They required a feature-rich mobile app that provided easy access to account management, service monitoring, bill payments, and personalised offers across two different markets: Lithuania and Latvia.
Bitė Group, a leading digital services provider in the Baltics, needed to enhance its customer experience by developing a mobile application that would streamline self-service across its range of services, including mobile, broadband, and media. Although Bitė already had a self-service web platform, the company sought to improve customer engagement and meet the growing demand for mobile-first solutions. They required a feature-rich mobile app that provided easy access to account management, service monitoring, bill payments, and personalised offers across two different markets: Lithuania and Latvia.
Solution
Baltic Amadeus worked closely with Bitė to develop a user-friendly mobile app designed to meet the self-service needs of its customers. The mobile app features:
- Access to Bitė services 24/7.
- Monitoring of monthly data, call, and SMS usage.
- Bill payments for up to 6 months.
- Equipment purchase details and payment history.
- eSIM virtual card services.
- Personalised offers and notifications.
To ensure the app had consistent functionality across both iOS and Android platforms, Baltic Amadeus used Kotlin and Dagger 2 for Android and Swift and RxSwift for iOS, maintaining high performance and flexibility. The development process also included the implementation of BlueConic for personalised marketing, and real-time databases such as Room (Android) and Realm (iOS).
Baltic Amadeus provided end-to-end services, including technical leadership, architecture, project management, development, and quality assurance to ensure a high-quality and secure mobile app solution.
Baltic Amadeus worked closely with Bitė to develop a user-friendly mobile app designed to meet the self-service needs of its customers. The mobile app features:
- Access to Bitė services 24/7.
- Monitoring of monthly data, call, and SMS usage.
- Bill payments for up to 6 months.
- Equipment purchase details and payment history.
- eSIM virtual card services.
- Personalised offers and notifications.
To ensure the app had consistent functionality across both iOS and Android platforms, Baltic Amadeus used Kotlin and Dagger 2 for Android and Swift and RxSwift for iOS, maintaining high performance and flexibility. The development process also included the implementation of BlueConic for personalised marketing, and real-time databases such as Room (Android) and Realm (iOS).
Baltic Amadeus provided end-to-end services, including technical leadership, architecture, project management, development, and quality assurance to ensure a high-quality and secure mobile app solution.
Results
- User Retention: The new mobile app improved user retention by offering convenient self-service features, accessible 24/7.
- Increased App Usage: More than 100,000 active users across Lithuania (Mano Bitė) and Latvia (Mana Bite) adopted the app.
- High User Ratings: The mobile app earned an impressive 4.5/5 rating on the App Store and 4.3/5 on Google Play, based on a combined 22,000 reviews (as of March 2023).
- Boosted Sales: The app successfully drove sales by delivering personalised offers directly to users.
- User Retention: The new mobile app improved user retention by offering convenient self-service features, accessible 24/7.
- Increased App Usage: More than 100,000 active users across Lithuania (Mano Bitė) and Latvia (Mana Bite) adopted the app.
- High User Ratings: The mobile app earned an impressive 4.5/5 rating on the App Store and 4.3/5 on Google Play, based on a combined 22,000 reviews (as of March 2023).
- Boosted Sales: The app successfully drove sales by delivering personalised offers directly to users.