May 12, 2023
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Service categories
Service Lines
Software Development
Mobile Development
Domain focus
Advertising & Marketing
Subcategories
Software Development
Startups Software
Business Software
Enterprise Software
Mobile Development
Cross-platform
Challenge
The objective of the client ( Australian based marketing company ) was to automate the SMS and email marketing campaigns and engage more time and resources for other core business activities. This platform needed to be a medium for consistent and effective communication with a simple and easy-to-use interface with a very minimal manual intervention. One very important requirement of this software was to respect client privacy and we had to make sure that messages or emails were not sent to the clients on admin configurable off hours and days.
The objective of the client ( Australian based marketing company ) was to automate the SMS and email marketing campaigns and engage more time and resources for other core business activities. This platform needed to be a medium for consistent and effective communication with a simple and easy-to-use interface with a very minimal manual intervention. One very important requirement of this software was to respect client privacy and we had to make sure that messages or emails were not sent to the clients on admin configurable off hours and days.
Solution
BinaryFolks developed a system to carry on a continuous process of organizing, segmenting, targeting, and managing multi-channel marketing messages. The software continuously monitors the back-end database of clients and based on the admin configurable business logic it sends out soliciting emails & SMS to clients and enroll them in the service and then automatically follow-up for service appointments. Additionally, to maximize the effectiveness of the campaign and to respect user privacy, the system honors admin configurable holidays, weekends or other miscellaneous blackout dates and restricts SMS spreading out on those particular date and time.
BinaryFolks developed a system to carry on a continuous process of organizing, segmenting, targeting, and managing multi-channel marketing messages. The software continuously monitors the back-end database of clients and based on the admin configurable business logic it sends out soliciting emails & SMS to clients and enroll them in the service and then automatically follow-up for service appointments. Additionally, to maximize the effectiveness of the campaign and to respect user privacy, the system honors admin configurable holidays, weekends or other miscellaneous blackout dates and restricts SMS spreading out on those particular date and time.
Results
Our solution helped customer to overcome all the problems mentioned in the challenge section within a very short span of time.
Additional details of this project can be viewed here https://www.binaryfolks.com/portfolio/marketing-advertisement/automated-campaign-management-software
Our solution helped customer to overcome all the problems mentioned in the challenge section within a very short span of time.
Additional details of this project can be viewed here https://www.binaryfolks.com/portfolio/marketing-advertisement/automated-campaign-management-software