May 12, 2023
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Service categories
Service Lines
Software Development
Mobile Development
Domain focus
Advertising & Marketing
Subcategories
Software Development
Startups Software
Business Software
Enterprise Software
Mobile Development
Cross-platform
Challenge
The client (Houston based entrepreneur) wanted to analyze social media activities for sentiment analysis. He wanted to gather, organize, interpret and then analyze those behavioural data to determine a marketing strategy, improve campaign success, improve customer service and generate leads. BinaryFolks needed to develop a data visualization platform to track these social media activities in real time and bring actionable insights to the surface by enabling our client to see connections between multi-dimensional data sets and better and efficient ways to interpret those data through the use of heat maps, fever charts, and other rich graphical representations.
The client (Houston based entrepreneur) wanted to analyze social media activities for sentiment analysis. He wanted to gather, organize, interpret and then analyze those behavioural data to determine a marketing strategy, improve campaign success, improve customer service and generate leads. BinaryFolks needed to develop a data visualization platform to track these social media activities in real time and bring actionable insights to the surface by enabling our client to see connections between multi-dimensional data sets and better and efficient ways to interpret those data through the use of heat maps, fever charts, and other rich graphical representations.
Solution
This particular application is used to help users analyze their social media behavior with intuitive real time graphs / charts. It also suggests changes in their usage pattern. Each and every client has to register and authorize each app individually, so that security is not compromised and then only the activity concerning to that particular app will be tracked. The no. of emails sent and read are tracked to analyze to better time the emails to clients and also to gain unique insight about how fast the customer care executives reply to customer emails and improve the service, if necessary. Data visualization is a very important component of this application as it enables organization in-charge to view concise, more refined, visualized data.
This particular application is used to help users analyze their social media behavior with intuitive real time graphs / charts. It also suggests changes in their usage pattern. Each and every client has to register and authorize each app individually, so that security is not compromised and then only the activity concerning to that particular app will be tracked. The no. of emails sent and read are tracked to analyze to better time the emails to clients and also to gain unique insight about how fast the customer care executives reply to customer emails and improve the service, if necessary. Data visualization is a very important component of this application as it enables organization in-charge to view concise, more refined, visualized data.
Results
Our solution helped customer to overcome all the problems mentioned in the challenge section within a very short span of time. A demo of the solution is available to view here https://www.youtube.com/watch?v=4aSg5Ur3DbA
Additional details of this project can be viewed here https://www.binaryfolks.com/portfolio/marketing-advertisement/social-media-monitoring-platform
Our solution helped customer to overcome all the problems mentioned in the challenge section within a very short span of time. A demo of the solution is available to view here https://www.youtube.com/watch?v=4aSg5Ur3DbA
Additional details of this project can be viewed here https://www.binaryfolks.com/portfolio/marketing-advertisement/social-media-monitoring-platform