Dec 09, 2022
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Service categories
Service Lines
Web Development
Domain focus
Banking & Financial Services
Programming language
CSS
HTML
PHP
CMS solutions
WordPress
Challenge
As Csenge Advisory Group continued to expand their network of firms and clients, they wanted to update their story and visual approach. Csenge wanted their refreshed website to better align with the needs of both their individual investor and financial advisor audiences.
As Csenge Advisory Group continued to expand their network of firms and clients, they wanted to update their story and visual approach. Csenge wanted their refreshed website to better align with the needs of both their individual investor and financial advisor audiences.
Solution
We worked closely with the firm to produce a website redesign strategy to reflect their goals while speaking to the needs of their target audiences. We introduced vibrant lifestyle imagery and new messaging elements to better connect with their needs and intuitive navigation features to enhance their experience. We also positioned Csenge to use site engagement metrics to further inform adjustments to the site, as the needs and desires of their audiences shift over time.
We worked closely with the firm to produce a website redesign strategy to reflect their goals while speaking to the needs of their target audiences. We introduced vibrant lifestyle imagery and new messaging elements to better connect with their needs and intuitive navigation features to enhance their experience. We also positioned Csenge to use site engagement metrics to further inform adjustments to the site, as the needs and desires of their audiences shift over time.
Results
As a part of our website redesign services, we added Google Tag Manager to the new site to enable more effective tracking, including insights on PDF views, contacts, CTA clicks and scrolling percentages. Csenge can use this information to optimize the site to meet user needs and provide a better experience, which is one of the best ways to increase engagement on your site.
As a part of our website redesign services, we added Google Tag Manager to the new site to enable more effective tracking, including insights on PDF views, contacts, CTA clicks and scrolling percentages. Csenge can use this information to optimize the site to meet user needs and provide a better experience, which is one of the best ways to increase engagement on your site.