Mar 19, 2021
No image
Completed

Display Pack's New E-Commerce Website

$75,000+
4-6 months
United States, Cedar Rapids
6-9
view project
Service categories
Service type
Web Development
Design
Domain focus
Manufacturing
Solution type
Websites & Landings
Programming language
HTML
Frameworks
Other
CMS solutions
WordPress

Challenge

With changes to their business model and increased focus on sustainability, Display Pack needed a new website to better reflect their position in the packaging market. Display Pack, a supplier of thermoformed packaging solutions, was evolving its business model from retail and industrial product packaging to a new focus on the food industry. They needed their website to emphasize food packaging applications, tell a stronger sustainability story, and provide an improved user experience.

Solution

We built them a new site from the ground up but utilized the existing design and UX work we had done to triage their previous site. A new WordPress site with WooCommerce was developed, additional content, branding, and story were developed to articulate the changing focus and commitment to sustainability that Display Pack now positions itself with.

Results

Immediate increase in page views with a decrease in both bounce rates and low-quality contact requests for outdated product lines and services.
Immediate increase in page views with a decrease in both bounce rates and low-quality contact requests for outdated product lines and services.