Mar 30, 2021
No image
Service categories
Service Lines
Software Development
IT Services
Web Development
Domain focus
Banking & Financial Services
Other
Programming language
CSS
HTML
JavaScript
CMS solutions
WordPress
Challenge
As part of our engagement with the National Foundation for Credit Counseling (NFCC) to redesign their website, we determined they needed a way for users to get in contact with a member agency and find information quickly and easily. We introduced a virtual assistant, Penny the Chatbot, which has become a preferred point of customer service.
As part of our engagement with the National Foundation for Credit Counseling (NFCC) to redesign their website, we determined they needed a way for users to get in contact with a member agency and find information quickly and easily. We introduced a virtual assistant, Penny the Chatbot, which has become a preferred point of customer service.
Solution
The NFCC is the largest and longest-serving nonprofit financial counseling organization in the U.S., with a goal of helping people live more financially fit lives. Having partnered with the organization in the past on successful lead-generation and awareness campaigns, they turned to us again to develop a user-friendly website. We did that and more, including an empathetic entry point that’s an alternative to tying up staff and phone lines.
We saw immediate adoption, increased use, and repeat clients that preferred this method of interaction among the NFCC’s customer base. In the complex process of debt counseling, anything that provides a more empathetic and streamlined lead intake stream is good for everyone.
The NFCC is the largest and longest-serving nonprofit financial counseling organization in the U.S., with a goal of helping people live more financially fit lives. Having partnered with the organization in the past on successful lead-generation and awareness campaigns, they turned to us again to develop a user-friendly website. We did that and more, including an empathetic entry point that’s an alternative to tying up staff and phone lines.
We saw immediate adoption, increased use, and repeat clients that preferred this method of interaction among the NFCC’s customer base. In the complex process of debt counseling, anything that provides a more empathetic and streamlined lead intake stream is good for everyone.
Results
First Year results:
10,479 Forms Submitted
35% Conversion rate
143,616 Chatbot users
First Year results:
10,479 Forms Submitted
35% Conversion rate
143,616 Chatbot users
No image
