Brand Poets: Design & Communications
Mar 15, 2021
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Completed

Boca Terry Luxury Bathrobes

$10,000+
4-6 months
United States, Deerfield Beach
2-5
view project
Service categories
Service type
Web Development
Design
Other
Domain focus
Other
Solution type
Websites & Landings
Programming language
CSS
HTML
JavaScript
Frameworks
Other
CMS solutions
Other

Challenge

Boca Terry's once thriving wholesale business had plateaued, and the brand lacked the luxury appeal that its clientele came to expect.
Boca Terry's once thriving wholesale business had plateaued, and the brand lacked the luxury appeal that its clientele came to expect.

Solution

After a thorough investigation and analysis of their lead generation platforms, monthly ad expenditures, and analytics (including retail and wholesale SEO), Brand Poets devised a detailed strategy: Rather than selling bathrobes to the masses, we crafted industry-specific content across all marketing mediums. Execution entailed segmentation of client database through a sweepstakes drip campaign. Creation of sales pieces to accompany standard product brochure. Designed separate landing pages to target industry-specific buyers using unique codes and phone numbers for tracking. Rethought the company website to tailor products to particular markets. Included consistent and engaging social media campaign to accompany SEO-rich blog content.

Results

Using sophisticated tracking systems and constant optimization techniques, Boca Terry experienced a 25% boost in sales over a 3-month period. Overall, traffic to the Boca Terry website increased by 60% while the bounce rate decreased.
Using sophisticated tracking systems and constant optimization techniques, Boca Terry experienced a 25% boost in sales over a 3-month period. Overall, traffic to the Boca Terry website increased by 60% while the bounce rate decreased.