Oct 27, 2022
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Completed
Automating Lead Identification and Processing Across Marketing Campaigns
$100,000+
7-12 months
Netherlands
6-9
Service categories
Service Lines
Web Development
Domain focus
Media & Entertainment
Other
CMS solutions
Sitecore
Challenge
The problem: Inefficient processesAnnually, the customer hosted around 20 regular exhibitions of a different scale. For each event, the company would create an individual website—as part of the marketing strategy worked out by Brimit—targeted at attendees, but primarily, at exhibitors.
The problem: Inefficient processesAnnually, the customer hosted around 20 regular exhibitions of a different scale. For each event, the company would create an individual website—as part of the marketing strategy worked out by Brimit—targeted at attendees, but primarily, at exhibitors.
Solution
Sitecore was chosen as the technology behind the development of a website for one of the major exhibitions organized by the customer. Delivered in a manner promoting ease of customization, the website would serve as a foundation for building equivalent solutions for other events.Using the behavior-based marketing automation available through Sitecore, Brimit implemented a pipeline to identify potential exhibitors and push them into the customer relationship management system (CRM) after lead qualification.
Sitecore was chosen as the technology behind the development of a website for one of the major exhibitions organized by the customer. Delivered in a manner promoting ease of customization, the website would serve as a foundation for building equivalent solutions for other events.Using the behavior-based marketing automation available through Sitecore, Brimit implemented a pipeline to identify potential exhibitors and push them into the customer relationship management system (CRM) after lead qualification.
Results
Thanks to Brimit’s expertise in Sitecore-based development, RAI Amsterdam built a lead generation pipeline and automated lead processing. With a solution that made it possible to identify leads in real time, the company was able to acquire partnerships with new exhibitors worth around a hundred thousand euros—and in the course of just a few months.
Thanks to Brimit’s expertise in Sitecore-based development, RAI Amsterdam built a lead generation pipeline and automated lead processing. With a solution that made it possible to identify leads in real time, the company was able to acquire partnerships with new exhibitors worth around a hundred thousand euros—and in the course of just a few months.