Oct 27, 2022
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Completed
Digitizing a Sales Process for a Clinical Equipment Provider
$75,000+
7-12 months
United Arab Emirates
6-9
Service categories
Service Lines
Web Development
Domain focus
Other
CMS solutions
Sitecore
Challenge
In the course of the project, Brimit’s team had to resolve the following issues: It was important to work out a comprehensive marketing strategy that would ensure both a highly personalized user experience and lead generation. The solution had to comply with the different legislation restrictions and market characteristics of the 8 countries where Imdad operates.
In the course of the project, Brimit’s team had to resolve the following issues: It was important to work out a comprehensive marketing strategy that would ensure both a highly personalized user experience and lead generation. The solution had to comply with the different legislation restrictions and market characteristics of the 8 countries where Imdad operates.
Solution
First, Brimit held a workshop with the customer to work out a digital strategy that takes into account all the business and cultural peculiarities of the Middle Eastern market. It was decided that a Sitecore-based website would be the best way to implement the strategy they developed. This approach incorporates the delivered content , useful sales instruments, and user journey on the website. To ensure the content did not violate local legislative restrictions, its presentation was personalized for each country in the region. Using Sitecore IP Geolocation, our developers enabled the identification of the country a user was browsing the website from.
First, Brimit held a workshop with the customer to work out a digital strategy that takes into account all the business and cultural peculiarities of the Middle Eastern market. It was decided that a Sitecore-based website would be the best way to implement the strategy they developed. This approach incorporates the delivered content , useful sales instruments, and user journey on the website. To ensure the content did not violate local legislative restrictions, its presentation was personalized for each country in the region. Using Sitecore IP Geolocation, our developers enabled the identification of the country a user was browsing the website from.
Results
With Sitecore Path Analyser, Imdad is now able to get additional insights about a user's journey on the website and analyze his or her behavior. Furthermore, our experts helped to enable lead nurturing through Sitecore Marketing Automation.
With Sitecore Path Analyser, Imdad is now able to get additional insights about a user's journey on the website and analyze his or her behavior. Furthermore, our experts helped to enable lead nurturing through Sitecore Marketing Automation.