Smart Home Maintenance & Management Platform
Challenge
The client needed to effectively communicate the value of preventive home maintenance in a crowded home services market. Key challenges included educating homeowners on long-term cost savings, promoting multiple platform features without overwhelming users, and building trust in connecting homeowners with verified service providers. Additionally, reaching users managing multiple properties required a clear and targeted marketing approach.
The client needed to effectively communicate the value of preventive home maintenance in a crowded home services market. Key challenges included educating homeowners on long-term cost savings, promoting multiple platform features without overwhelming users, and building trust in connecting homeowners with verified service providers. Additionally, reaching users managing multiple properties required a clear and targeted marketing approach.
Solution
Build Me App delivered a strategic mobile and app marketing approach focused on clarity, usability, and user value. We highlighted core features such as automated maintenance reminders, customizable checklists, service provider connections, and energy efficiency insights. The messaging was tailored to homeowners and property managers, emphasizing ease of use, preventive care, and cost reduction while reinforcing trust and reliability.
Build Me App delivered a strategic mobile and app marketing approach focused on clarity, usability, and user value. We highlighted core features such as automated maintenance reminders, customizable checklists, service provider connections, and energy efficiency insights. The messaging was tailored to homeowners and property managers, emphasizing ease of use, preventive care, and cost reduction while reinforcing trust and reliability.
Results
The marketing strategy helped position CleverHome Assistant as a reliable smart home companion for preventive maintenance. The platform achieved stronger user engagement, clearer feature adoption, and increased awareness among homeowners and multi-property managers. As a result, users were better equipped to manage maintenance schedules, reduce unexpected repair costs, and improve overall home efficiency.
The marketing strategy helped position CleverHome Assistant as a reliable smart home companion for preventive maintenance. The platform achieved stronger user engagement, clearer feature adoption, and increased awareness among homeowners and multi-property managers. As a result, users were better equipped to manage maintenance schedules, reduce unexpected repair costs, and improve overall home efficiency.