Jul 23, 2024
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Service categories
Service Lines
Design
Ecommerce
Domain focus
Manufacturing
Subcategories
Design
Graphic Design
Print Design
User Experience
Ecommerce
BigCommerce
Challenge
Saturnia Travertini Italia, a leading travertine manufacturer, faced significant challenges with their outdated CMS, which hindered their digital marketing efforts, online presence, and brand awareness. The company needed a robust solution to migrate to a more advanced platform that could support future growth and enhance their e-commerce capabilities. Additionally, they sought to improve their Google rankings and overall digital marketing strategy to reach a wider audience and increase brand visibility.
Saturnia Travertini Italia, a leading travertine manufacturer, faced significant challenges with their outdated CMS, which hindered their digital marketing efforts, online presence, and brand awareness. The company needed a robust solution to migrate to a more advanced platform that could support future growth and enhance their e-commerce capabilities. Additionally, they sought to improve their Google rankings and overall digital marketing strategy to reach a wider audience and increase brand visibility.
Solution
Canesta collaborated with Saturnia Travertini Italia to deliver a comprehensive solution that addressed both their immediate and long-term needs. The project began with the migration from an obsolete CMS to a cutting-edge e-commerce store built on the BigCommerce platform. Canesta's involvement extended beyond the initial setup, providing ongoing marketing, design, development, and technical support. The team implemented an SEO campaign to boost Google rankings, conducted extensive keyword research, and regularly produced blog articles to enhance content marketing efforts. Additionally, Canesta provided graphic design services to ensure the website's visual appeal and effectiveness in engaging customers.
Canesta collaborated with Saturnia Travertini Italia to deliver a comprehensive solution that addressed both their immediate and long-term needs. The project began with the migration from an obsolete CMS to a cutting-edge e-commerce store built on the BigCommerce platform. Canesta's involvement extended beyond the initial setup, providing ongoing marketing, design, development, and technical support. The team implemented an SEO campaign to boost Google rankings, conducted extensive keyword research, and regularly produced blog articles to enhance content marketing efforts. Additionally, Canesta provided graphic design services to ensure the website's visual appeal and effectiveness in engaging customers.
Results
The partnership between Canesta and Saturnia Travertini Italia yielded impressive results, significantly improving the company's digital footprint. The new e-commerce platform on BigCommerce provided a user-friendly and efficient shopping experience, contributing to increased customer satisfaction and sales. The SEO efforts led to a steady improvement in Google rankings, driving more organic traffic to the website. The collaborative and innovative approach of Canesta's team ensured that challenges were met with effective solutions, fostering a productive and positive working relationship. Overall, the project successfully enhanced Saturnia Travertini Italia's online presence and positioned them for sustained growth in the digital marketplace.
The partnership between Canesta and Saturnia Travertini Italia yielded impressive results, significantly improving the company's digital footprint. The new e-commerce platform on BigCommerce provided a user-friendly and efficient shopping experience, contributing to increased customer satisfaction and sales. The SEO efforts led to a steady improvement in Google rankings, driving more organic traffic to the website. The collaborative and innovative approach of Canesta's team ensured that challenges were met with effective solutions, fostering a productive and positive working relationship. Overall, the project successfully enhanced Saturnia Travertini Italia's online presence and positioned them for sustained growth in the digital marketplace.