BT Group
Challenge
BT’s B2B sales process was slow and error-prone, relying on spreadsheets, disconnected tools, and static templates. Sales specialists spent more time chasing approvals and fixing documents than engaging customers or closing deals.
BT’s B2B sales process was slow and error-prone, relying on spreadsheets, disconnected tools, and static templates. Sales specialists spent more time chasing approvals and fixing documents than engaging customers or closing deals.
Solution
Censony developed a secure, user-friendly platform that automated quoting and proposal workflows. Through business analysis, UX design, and agile delivery, we replaced manual tasks with scalable digital processes covering proposals, approvals, compliance, and reporting. The system now supports around 10 integrated BT products, with ongoing support and improvements provided by our team.
Censony developed a secure, user-friendly platform that automated quoting and proposal workflows. Through business analysis, UX design, and agile delivery, we replaced manual tasks with scalable digital processes covering proposals, approvals, compliance, and reporting. The system now supports around 10 integrated BT products, with ongoing support and improvements provided by our team.
Results
BT cut sales process time by 85% and reduced errors by 95%. Automated document creation, version control, and integrated workflows freed sales teams to focus on customer relationships, driving a 40% boost in satisfaction. The solution also improved compliance, reduced paper use, and scaled seamlessly to handle growing volumes without additional manual effort.
BT cut sales process time by 85% and reduced errors by 95%. Automated document creation, version control, and integrated workflows freed sales teams to focus on customer relationships, driving a 40% boost in satisfaction. The solution also improved compliance, reduced paper use, and scaled seamlessly to handle growing volumes without additional manual effort.