Challenge
The customer owns the Magento marketplace for selling different parts of technical and coveralls. On the one hand, the platform is quite popular and has stable quarterly profits. On the other hand, the Magento store has been online for several years, and of course, over time, some changes to the web application are needed. Therefor,e the client set 2 main goals for the cooperation on the e-commerce project:
- UI/UX enhancements and design changes to make the service more modern and attractive for current and potential customers
- Increasing the efficiency and performance of the site by reworking some parts of the system
The customer owns the Magento marketplace for selling different parts of technical and coveralls. On the one hand, the platform is quite popular and has stable quarterly profits. On the other hand, the Magento store has been online for several years, and of course, over time, some changes to the web application are needed. Therefor,e the client set 2 main goals for the cooperation on the e-commerce project:
- UI/UX enhancements and design changes to make the service more modern and attractive for current and potential customers
- Increasing the efficiency and performance of the site by reworking some parts of the system
Solution
Magento development started its work on the project in the shortest term. The highest priority task for the software engineers was performance optimization and increasing the productivity of the Magento store. On the way to e-commerce platform modification, the team executed three steps:
- Old code investigation to understand the logic of the existing software. This is an important stage, where the engineering team explored the source code to understand how the system works in general, as well as to identify parts of the app that have to be modified.
- Modifying the existing software. This is a responsible part of the job. At this stage, certain parts of the code were rewritten and modified to improve the performance of the service.
- Revalidating the modified software. At this stage, the entire store was tested to verify the following: a) Performance optimization was successful. b) Modifications in the code did not cause side bugs c) The e-commerce platform works properly.
In addition, the services of the software development team included Magento consulting. The team gathered recommendations regarding potential parts of the system that could be improved and regarding SEO optimization.
The next and no less important task is e-commerce platform redesign and UI/UI enhancements. The design team offered the new concept for the customer’s existing Magento store. This design helps to accomplish the following tasks:
- Increase influence on consumers’ shopping patterns. Online shop design significantly affects the shopping behavior of the consumer. The longer the person spends time in the shop, the higher the probability of making a purchase. The new version of the design combines modernity, convenience, efficiency, and attractiveness for buyers.
- Optimize the available shopping space of the e-commerce platform. Shopping space optimization helps to optimize the online store as a whole and contributes to the rational arrangement of functional elements & shopping items.
- Create a positive Magento store atmosphere. The new version of the design has a pleasant color scheme and helps to win customers from the first interaction with the e-commerce platform.
After design approval by the customer Magento e-commerce development team updated the store according to the new concept.
Magento development started its work on the project in the shortest term. The highest priority task for the software engineers was performance optimization and increasing the productivity of the Magento store. On the way to e-commerce platform modification, the team executed three steps:
- Old code investigation to understand the logic of the existing software. This is an important stage, where the engineering team explored the source code to understand how the system works in general, as well as to identify parts of the app that have to be modified.
- Modifying the existing software. This is a responsible part of the job. At this stage, certain parts of the code were rewritten and modified to improve the performance of the service.
- Revalidating the modified software. At this stage, the entire store was tested to verify the following: a) Performance optimization was successful. b) Modifications in the code did not cause side bugs c) The e-commerce platform works properly.
In addition, the services of the software development team included Magento consulting. The team gathered recommendations regarding potential parts of the system that could be improved and regarding SEO optimization.
The next and no less important task is e-commerce platform redesign and UI/UI enhancements. The design team offered the new concept for the customer’s existing Magento store. This design helps to accomplish the following tasks:
- Increase influence on consumers’ shopping patterns. Online shop design significantly affects the shopping behavior of the consumer. The longer the person spends time in the shop, the higher the probability of making a purchase. The new version of the design combines modernity, convenience, efficiency, and attractiveness for buyers.
- Optimize the available shopping space of the e-commerce platform. Shopping space optimization helps to optimize the online store as a whole and contributes to the rational arrangement of functional elements & shopping items.
- Create a positive Magento store atmosphere. The new version of the design has a pleasant color scheme and helps to win customers from the first interaction with the e-commerce platform.
After design approval by the customer Magento e-commerce development team updated the store according to the new concept.
Results
The cooperation between companies quickly showed fruitful results. Among all, the following should be noted:
- Buyers warmly welcomed the design change. The number of orders was increased. The service began to show such results sometime after the introduction of the new design in production.
- The e-commerce platform's performance was increased. This contributed to the development of the site and raised its position in search services. Besides, there were also improvements in the use of the store for buyers.
The cooperation between companies quickly showed fruitful results. Among all, the following should be noted:
- Buyers warmly welcomed the design change. The number of orders was increased. The service began to show such results sometime after the introduction of the new design in production.
- The e-commerce platform's performance was increased. This contributed to the development of the site and raised its position in search services. Besides, there were also improvements in the use of the store for buyers.