May 08, 2023
No image
Fiona: Finance made friendly
Ongoing

Fiona: Finance made friendly

$100,000+
more 1 year
United States
10+
Service categories
Service Lines
Web Development
Domain focus
Banking & Financial Services
Programming language
JavaScript
TypeScript
Frameworks
React.js

Challenge

Fiona is a fintech consumer-facing website that enables users to search for financial products, discover them, and receive personalized recommendations. The product achieves a delicate balance between user satisfaction and company demands. The primary goal is to meet consumer needs, which begins with a simple but comprehensive data collection process that leads to personalized offers that are easily accessed and filtered for decision-making.

Solution

Fiona features a comprehensive loan application process, with the purpose of matching the user's needs to the best matching offers. The application flow is intended to reduce cognitive load and enable users to concentrate on the questions at hand.
Fiona features a comprehensive loan application process, with the purpose of matching the user's needs to the best matching offers. The application flow is intended to reduce cognitive load and enable users to concentrate on the questions at hand.

Results

Fiona is still an ongoing project, and even if there is more to come, the experience of accomplishing challenging tasks has taught us a lot. Every department acquired something when it came to working on Fiona. In order to satisfy both compliance and user criteria, Product design must provide distinctive user experiences and user interface patterns. As a result of this experience, Development has learned to write code more effectively and to think outside the box. PM ensured that everything worked well while remaining focused on the same goal. Although Fiona still hasn't reached its final shape, it already is a game-changing platform and a huge hit in the FinTech sector.