Mar 13, 2023
No image
Completed
UCLA
$100,000+
4-6 months
United States
2-5
Service categories
Service Lines
AR & VR
Mobile Development
Domain focus
Education
Travel & Hospitality
Challenge
With more than 50 ASUCLA-run eateries, shops, and other facilities on a university campus used by more than 40,000 registered students, it can be challenging to understand all the available options. To address this challenge, ASUCLA wanted to build a mobile app to help students discover and explore the full range of retail, dining, and study options on campus.
With just two more months before incoming freshmen were to to spill onto campus for orientation activities – the best opportunity to promote the app — ASUCLA considered 10 different vendors and decided to partner with CitrusBits, the only vendor they could trust to deliver on schedule.
With more than 50 ASUCLA-run eateries, shops, and other facilities on a university campus used by more than 40,000 registered students, it can be challenging to understand all the available options. To address this challenge, ASUCLA wanted to build a mobile app to help students discover and explore the full range of retail, dining, and study options on campus.
With just two more months before incoming freshmen were to to spill onto campus for orientation activities – the best opportunity to promote the app — ASUCLA considered 10 different vendors and decided to partner with CitrusBits, the only vendor they could trust to deliver on schedule.
Solution
We aligned the app’s user experience with how actual UCLA students think when they’re ready to do something on campus besides attend class. (“I want to grab some lunch on North Campus before my Art History class.”) Within the app, ASUCLA facilities are organized by types – “eating”, “shopping”, and “spaces & services”. Eateries are organized by relative location on campus (North, Central, and South), and other services are organized under intuitive subcategories as well.
We aligned the app’s user experience with how actual UCLA students think when they’re ready to do something on campus besides attend class. (“I want to grab some lunch on North Campus before my Art History class.”) Within the app, ASUCLA facilities are organized by types – “eating”, “shopping”, and “spaces & services”. Eateries are organized by relative location on campus (North, Central, and South), and other services are organized under intuitive subcategories as well.
Results
Up against the clock, we thrived — designing, developing, and deploying ASUCLA’s app in just two months.
The timely completion and overall product quality allowed ASUCLA to beat its forecast for downloads, and many students have given the app rave reviews.
Up against the clock, we thrived — designing, developing, and deploying ASUCLA’s app in just two months.
The timely completion and overall product quality allowed ASUCLA to beat its forecast for downloads, and many students have given the app rave reviews.