Challenge
Alite Laser had been struggling with their marketing efforts after working with several agency partners that were not listening or optimizing their content properly.
In a highly competitive market, their main goal was to rank #1 for laser hair removal. They were looking for a partner who would work hard to produce results.
Alite Laser had been struggling with their marketing efforts after working with several agency partners that were not listening or optimizing their content properly.
In a highly competitive market, their main goal was to rank #1 for laser hair removal. They were looking for a partner who would work hard to produce results.
Solution
Our approach involved conducting a thorough keyword audit to ensure that we were bidding on and ranking for the most effective keywords. This would help maximize revenue while minimizing the cost per click, aligning with the client’s goal of achieving the highest possible ROI within the desired ad spend.
We performed a comprehensive keyword audit and analysis to identify which keywords were driving the highest conversions, allowing us to lower the cost per click effectively. Upon selecting the appropriate keywords, our team actively monitored and optimized the account on a daily basis.
Our approach involved conducting a thorough keyword audit to ensure that we were bidding on and ranking for the most effective keywords. This would help maximize revenue while minimizing the cost per click, aligning with the client’s goal of achieving the highest possible ROI within the desired ad spend.
We performed a comprehensive keyword audit and analysis to identify which keywords were driving the highest conversions, allowing us to lower the cost per click effectively. Upon selecting the appropriate keywords, our team actively monitored and optimized the account on a daily basis.
Results
We are pleased to announce that we achieved the client’s primary objective by securing top three rankings on the first page for all location-specific keywords. Within just two months, we began to observe an increase in both website traffic and rankings.
We also made significant progress in user engagement metrics: the bounce rate decreased by an impressive 50%, and the average session duration increased by 71%. Additionally, users have shown a strong appreciation for the content, as evidenced by a 58% rise in page views per session.
Most notably, service requests experienced a remarkable increase of 134%, rising from 386 to a total of 904. Furthermore, “Contact Us” submissions surged by 970%, escalating from 10 to 107. Overall, we successfully generated a total of 1,011 qualified leads, demonstrating a strong return on investment.
We are pleased to announce that we achieved the client’s primary objective by securing top three rankings on the first page for all location-specific keywords. Within just two months, we began to observe an increase in both website traffic and rankings.
We also made significant progress in user engagement metrics: the bounce rate decreased by an impressive 50%, and the average session duration increased by 71%. Additionally, users have shown a strong appreciation for the content, as evidenced by a 58% rise in page views per session.
Most notably, service requests experienced a remarkable increase of 134%, rising from 386 to a total of 904. Furthermore, “Contact Us” submissions surged by 970%, escalating from 10 to 107. Overall, we successfully generated a total of 1,011 qualified leads, demonstrating a strong return on investment.