Apr 02, 2024
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Service categories
Service Lines
Software Development
Design
Domain focus
Commerce
Consumer Products & Services
Technology
Subcategories
Software Development
Business Software
Enterprise Software
Design
User Experience
Challenge
Although MBSS provides incredibly creative fitness products, its eCommerce site needed to be simplified in order to make it easier to use and streamline the purchasing process. Furthermore, despite having a non-mobile-first design, the MBSS website was visited by nearly six times as many mobile users as desktop users.
Although MBSS provides incredibly creative fitness products, its eCommerce site needed to be simplified in order to make it easier to use and streamline the purchasing process. Furthermore, despite having a non-mobile-first design, the MBSS website was visited by nearly six times as many mobile users as desktop users.
Solution
Our team identified several areas for improvement based on the eCommerce audit. Encouraging customers to find products that best suit their needs, interests, and wants has become a fundamental principle. To make it easier for more users to access products and content, this could be accomplished through a number of changes, including adding more thematic paths to product and category pages and strengthening search and filtering.
Our team identified several areas for improvement based on the eCommerce audit. Encouraging customers to find products that best suit their needs, interests, and wants has become a fundamental principle. To make it easier for more users to access products and content, this could be accomplished through a number of changes, including adding more thematic paths to product and category pages and strengthening search and filtering.
Results
The MBSS online store now has a more seamless and interesting eCommerce presence thanks to Codal's optimization, which increases engagement, conversions, and sales. As evidence of its standing as a reliable MBSS partner, Codal keeps improving the website by adding new features and functionality and streamlining existing ones to improve user experience across platforms.
The MBSS online store now has a more seamless and interesting eCommerce presence thanks to Codal's optimization, which increases engagement, conversions, and sales. As evidence of its standing as a reliable MBSS partner, Codal keeps improving the website by adding new features and functionality and streamlining existing ones to improve user experience across platforms.