Challenge
Slow Loading Images: Marina Home aimed at delivering pure elegance through high-resolution visuals. However, being unaware of the loading time required for each image, a drastic impact on website performance was observed. Unoptimized larger-sized images, coupled with higher resolutions, consumed considerable bandwidth, resulting in slow and unresponsive websites. This made customers leave the site quickly, increasing bounce rates.
Cache Issues on Multiple Pages: The website suffered from numerous caching issues, resulting in half-loaded pages with not-so user-friendly formats. The website appeared weird as important information wasn’t showing up, and pictures were all-over-the-place. The reasons for such delay were bad code, too many extensions, a heavy database, and poorly configured servers, making navigation a tedious task, and increasing the system's uptime from 80% to 99.98%.
Subpar Server Performance: Despite operating on the latest Magento version, Marina Home encountered frequent server failures due to underperforming shared servers located far from users. This led to slow response times, resulting in a significant loss of traffic and conversions, directly impacting the brand’s bottom line.
Heavy Banners on the Home Page : Balancing the desire for high-quality banners with a fast-loading website posed another challenge. The commitment to a captivating first impression conflicted with the need for speed, as heavy banners occupied valuable space, impeding the effective display of other products or services.
Uncertainty in the User Journey: Comprehending how users navigate through the website was difficult, making it challenging to identify potential bottlenecks and areas for enhancement. This further created complications in designing an engaging and efficient shopping platform.
Poor Website Ranking: SEO issues became a common bottleneck for Marina Home’s online visibility and ranking in the SERPs. The combination of slow page speed, delayed server response time, and heavy-to-load images created friction in the customer journey. This issue significantly hindered organic traffic to the website.
Heavy Merged JavaScripts: Marina Home encountered challenges in efficiently loading heavily merged JavaScripts. Because, more often, merging resulted in the inclusion of irrelevant JS files to be loaded when customers requested a page, compromising the website’s capability to load quickly and deliver a smooth user experience.
Slow Loading Images: Marina Home aimed at delivering pure elegance through high-resolution visuals. However, being unaware of the loading time required for each image, a drastic impact on website performance was observed. Unoptimized larger-sized images, coupled with higher resolutions, consumed considerable bandwidth, resulting in slow and unresponsive websites. This made customers leave the site quickly, increasing bounce rates.
Cache Issues on Multiple Pages: The website suffered from numerous caching issues, resulting in half-loaded pages with not-so user-friendly formats. The website appeared weird as important information wasn’t showing up, and pictures were all-over-the-place. The reasons for such delay were bad code, too many extensions, a heavy database, and poorly configured servers, making navigation a tedious task, and increasing the system's uptime from 80% to 99.98%.
Subpar Server Performance: Despite operating on the latest Magento version, Marina Home encountered frequent server failures due to underperforming shared servers located far from users. This led to slow response times, resulting in a significant loss of traffic and conversions, directly impacting the brand’s bottom line.
Heavy Banners on the Home Page : Balancing the desire for high-quality banners with a fast-loading website posed another challenge. The commitment to a captivating first impression conflicted with the need for speed, as heavy banners occupied valuable space, impeding the effective display of other products or services.
Uncertainty in the User Journey: Comprehending how users navigate through the website was difficult, making it challenging to identify potential bottlenecks and areas for enhancement. This further created complications in designing an engaging and efficient shopping platform.
Poor Website Ranking: SEO issues became a common bottleneck for Marina Home’s online visibility and ranking in the SERPs. The combination of slow page speed, delayed server response time, and heavy-to-load images created friction in the customer journey. This issue significantly hindered organic traffic to the website.
Heavy Merged JavaScripts: Marina Home encountered challenges in efficiently loading heavily merged JavaScripts. Because, more often, merging resulted in the inclusion of irrelevant JS files to be loaded when customers requested a page, compromising the website’s capability to load quickly and deliver a smooth user experience.
Solution
Image CDN
Marina Home’s web and app pages were optimized in the most efficient way possible by using the Gumlet image content delivery network (CDN). With this implementation, images are fetched from the nearest server to ensure swift content delivery, enabling users to witness a notable difference in the image load speed. The outcome was a visually appealing online store with high-quality images and reduced payload, effectively showcasing the diverse range of furniture selections.
cWarmer
Implementation of cWarmer, a comprehensive cache warming SAAS tool helped Marina Home to keep every page on its website warm with a unique in-built prioritization engine. The result, a 100x faster site, cutting down the TTFB to approximately 300 ms.
iOS Mobile Application Development
Designed and developed mobile applications for iPhones to simplify users’ life with a more convenient, engaging, and efficient platform for shopping, exploring, and purchasing furniture.
Upgraded Server to Optimize Load Time and
Site Speed
Marina Home’s strategic upgrade of its server efficiently addressed challenges related to slow-loading images, thereby transforming its digital space into a faster and more responsive platform. A drastic reduction in bounce rate is being observed, ultimately boosting engagement and revenue.
Smart AI Search
Using Klevu AI, Marina Home’s iOS application offers a more intuitive search experience. With its refined filters users can now easily find what they’re looking for. Additionally, the app provides a precise count of products within each category, ensuring users receive real-time updates on product availability for a more satisfying browsing experience
Unmerged JavaScript to Reduce Load Time
Marina Home witnessed an instrumental boost in load speed by unmerging JavaScripts. By eliminating the unnecessary complexities introduced by merged scripts, unmerging streamlines the loading process. This strategic move reduces the number of irrelevant JS files, enabling quicker page loads and significantly enhancing the overall speed and efficiency of Marina Home’s website.
Secure Payment Gateways
Both the website and mobile application support various secure payment options, facilitated by flexible payment gateways like Applepay, credit cards (CC), Postpay, and Tabby. This allowed users to seamlessly complete transactions and payments directly within the website or app, eliminating the need for redirection to third-party sites.
Image CDN
Marina Home’s web and app pages were optimized in the most efficient way possible by using the Gumlet image content delivery network (CDN). With this implementation, images are fetched from the nearest server to ensure swift content delivery, enabling users to witness a notable difference in the image load speed. The outcome was a visually appealing online store with high-quality images and reduced payload, effectively showcasing the diverse range of furniture selections.
cWarmer
Implementation of cWarmer, a comprehensive cache warming SAAS tool helped Marina Home to keep every page on its website warm with a unique in-built prioritization engine. The result, a 100x faster site, cutting down the TTFB to approximately 300 ms.
iOS Mobile Application Development
Designed and developed mobile applications for iPhones to simplify users’ life with a more convenient, engaging, and efficient platform for shopping, exploring, and purchasing furniture.
Upgraded Server to Optimize Load Time and
Site Speed
Marina Home’s strategic upgrade of its server efficiently addressed challenges related to slow-loading images, thereby transforming its digital space into a faster and more responsive platform. A drastic reduction in bounce rate is being observed, ultimately boosting engagement and revenue.
Smart AI Search
Using Klevu AI, Marina Home’s iOS application offers a more intuitive search experience. With its refined filters users can now easily find what they’re looking for. Additionally, the app provides a precise count of products within each category, ensuring users receive real-time updates on product availability for a more satisfying browsing experience
Unmerged JavaScript to Reduce Load Time
Marina Home witnessed an instrumental boost in load speed by unmerging JavaScripts. By eliminating the unnecessary complexities introduced by merged scripts, unmerging streamlines the loading process. This strategic move reduces the number of irrelevant JS files, enabling quicker page loads and significantly enhancing the overall speed and efficiency of Marina Home’s website.
Secure Payment Gateways
Both the website and mobile application support various secure payment options, facilitated by flexible payment gateways like Applepay, credit cards (CC), Postpay, and Tabby. This allowed users to seamlessly complete transactions and payments directly within the website or app, eliminating the need for redirection to third-party sites.
Results
Codilar’s strategic intervention with expert technical integrations yielded remarkable results for the Marina Home website and iOS application. The brand’s persona was successfully reflected through a highly responsive website featuring an intuitive user interface.
2X boost in revenue.
50% enhancement in website speed with faster load times.
Received positive user response to 3D integration.
Codilar’s strategic intervention with expert technical integrations yielded remarkable results for the Marina Home website and iOS application. The brand’s persona was successfully reflected through a highly responsive website featuring an intuitive user interface.
2X boost in revenue.
50% enhancement in website speed with faster load times.
Received positive user response to 3D integration.