Challenge
Managing Product Variants: As Ooka's product range expanded, so did the complexity of handling variants with outdated workflows. Showcasing and updating accurate data for products with numerous variants (up to 10) strained the website, affecting product grouping, navigation, and overall user experience. Inefficient order management practices affected stock updates and overall inventory accuracy, posing hurdles to operational efficiency.
Product Subscription: The lack of an efficient product subscription model introduced challenges in effectively managing recurring customer requests and related information. Ineffectiveness in handling customer databases and product subscriptions impacted Ooka’s service delivery capabilities, resulting in insecure payment processes, adversely affecting customer relations and overall business revenue.
Apply Multiple discounts: Despite Ooka's commitment to affordability, applying discounts became a source of inconvenience. The site, limited to applying one discount at a time, caused frustration for enthusiasts seeking to apply multiple discounts to a single product. This limitation adversely affected sales and contributed to increased cart abandonment.
Shipping Management: Ooka faced considerable difficulties in managing shipping operations, including dealing with high shipping costs, disruptions in shipping routes, and limited knowledge about international shipping. This led to increased operational expenses, delays in international shipments, and logistical issues in coordinating split shipments, impacting Ooka’s overall business.
Managing Product Variants: As Ooka's product range expanded, so did the complexity of handling variants with outdated workflows. Showcasing and updating accurate data for products with numerous variants (up to 10) strained the website, affecting product grouping, navigation, and overall user experience. Inefficient order management practices affected stock updates and overall inventory accuracy, posing hurdles to operational efficiency.
Product Subscription: The lack of an efficient product subscription model introduced challenges in effectively managing recurring customer requests and related information. Ineffectiveness in handling customer databases and product subscriptions impacted Ooka’s service delivery capabilities, resulting in insecure payment processes, adversely affecting customer relations and overall business revenue.
Apply Multiple discounts: Despite Ooka's commitment to affordability, applying discounts became a source of inconvenience. The site, limited to applying one discount at a time, caused frustration for enthusiasts seeking to apply multiple discounts to a single product. This limitation adversely affected sales and contributed to increased cart abandonment.
Shipping Management: Ooka faced considerable difficulties in managing shipping operations, including dealing with high shipping costs, disruptions in shipping routes, and limited knowledge about international shipping. This led to increased operational expenses, delays in international shipments, and logistical issues in coordinating split shipments, impacting Ooka’s overall business.
Solution
Implementation of Adobe Experience Manager (AEM)
To seamlessly integrate AEM into Ooka’s existing Magento platform, we deployed skilled AEM developers who underwent thorough training to grasp Ooka’s site intricacies and capabilities. Our aim was to build a headless, hybrid website, where Magento managed the back-end business processes while AEM handled personalization and omnichannel content delivery.
Integration with Adobe Experience Cloud Solutions
Recognizing the versatility of Adobe Experience Cloud solutions, our team harnessed its one-stop, flexible capabilities to effortlessly address all the key bottlenecks faced by Ooka.
Loyalty and Referral System Integration
To overcome limitations in discount applications, we implemented our solution that allowed customers to seamlessly apply multiple discounts to a single product. This was crucial for improving sales and reducing cart abandonment rates.
Amplify Business Efficiency
To address operational inefficiencies through smoother workflows, we concentrated on key areas, including the reduction of operational expenses, the minimization of delays in international shipments, and the optimization of logistical coordination.
Implementation of Adobe Experience Manager (AEM)
To seamlessly integrate AEM into Ooka’s existing Magento platform, we deployed skilled AEM developers who underwent thorough training to grasp Ooka’s site intricacies and capabilities. Our aim was to build a headless, hybrid website, where Magento managed the back-end business processes while AEM handled personalization and omnichannel content delivery.
Integration with Adobe Experience Cloud Solutions
Recognizing the versatility of Adobe Experience Cloud solutions, our team harnessed its one-stop, flexible capabilities to effortlessly address all the key bottlenecks faced by Ooka.
Loyalty and Referral System Integration
To overcome limitations in discount applications, we implemented our solution that allowed customers to seamlessly apply multiple discounts to a single product. This was crucial for improving sales and reducing cart abandonment rates.
Amplify Business Efficiency
To address operational inefficiencies through smoother workflows, we concentrated on key areas, including the reduction of operational expenses, the minimization of delays in international shipments, and the optimization of logistical coordination.
Results
A 50% enhancement in operational efficiency through streamlined internal workflows and seamless ERP integrations, enabling quicker updates.
A 45% improvement in user experience with real-time stock management and Adobe’s loyalty point enhancements.
A 30% improvement in time-to-market with accelerated product launches, ensuring swift responsiveness to market demands.
100% secure transactions reinforcing brand credibility.
A 50% enhancement in operational efficiency through streamlined internal workflows and seamless ERP integrations, enabling quicker updates.
A 45% improvement in user experience with real-time stock management and Adobe’s loyalty point enhancements.
A 30% improvement in time-to-market with accelerated product launches, ensuring swift responsiveness to market demands.
100% secure transactions reinforcing brand credibility.