Challenge
Wingreens Farms, backed by Sequoia Capital, is a fully integrated (farm to retail) food company in the business of making and selling a range of fresh, healthy, tasty and innovative food products. It is the pioneer and market leader in the category of fresh dips and pita chips. They are also the parent company of brands like Raw Pressery, Monsoon Harvest.
Wingreens Farms, backed by Sequoia Capital, is a fully integrated (farm to retail) food company in the business of making and selling a range of fresh, healthy, tasty and innovative food products. It is the pioneer and market leader in the category of fresh dips and pita chips. They are also the parent company of brands like Raw Pressery, Monsoon Harvest.
Solution
Modular & Scalable Design System
Scalability was critical for Wingreens especially considering their acquisition spree. To achieve this.we created a lean and minimal design system that would dictate the standards for page elements, styles and components while facilitating smooth checkout experience.
The design system ensured
- Improved usability through a consistent interfac
- Eliminating the need for redesign in the future
- Simplification of the development and test cycles
- Reusability of page elements and components
Modular & Scalable Design System
Scalability was critical for Wingreens especially considering their acquisition spree. To achieve this.we created a lean and minimal design system that would dictate the standards for page elements, styles and components while facilitating smooth checkout experience.
The design system ensured
- Improved usability through a consistent interfac
- Eliminating the need for redesign in the future
- Simplification of the development and test cycles
- Reusability of page elements and components
Results
- Boosted conversions with lightning fast website that loads in under 200ms
- Mobile-First UX and PWA capabilities
- Zipcode based availability check to handle perishable items
- Scalable headless frontend on NexPWA (ReactJS)
- Headless CMS for the merchandising team to manage content on a daily basis without depending on developers
- Boosted conversions with lightning fast website that loads in under 200ms
- Mobile-First UX and PWA capabilities
- Zipcode based availability check to handle perishable items
- Scalable headless frontend on NexPWA (ReactJS)
- Headless CMS for the merchandising team to manage content on a daily basis without depending on developers