Challenge
Challenge: C&K Paving's Outdated Online Presence Hindered Lead Generation
C&K Paving Contractors faced a critical challenge with their previous website—an outdated design and poor mobile experience that failed to showcase their 25+ years of commercial paving expertise across 10+ US states. Potential clients (retailers, restaurants, municipalities) searching for "asphalt paving contractors near me" or "commercial parking lot maintenance" struggled to find them amidst competitors with modern, conversion-focused sites. The old site lacked clear service pages (Asphalt Milling, Sealcoating, Concrete Repair), client testimonials, location targeting, and strong CTAs—resulting in high bounce rates and missed RFPs from national chains and property managers.
Challenge: C&K Paving's Outdated Online Presence Hindered Lead Generation
C&K Paving Contractors faced a critical challenge with their previous website—an outdated design and poor mobile experience that failed to showcase their 25+ years of commercial paving expertise across 10+ US states. Potential clients (retailers, restaurants, municipalities) searching for "asphalt paving contractors near me" or "commercial parking lot maintenance" struggled to find them amidst competitors with modern, conversion-focused sites. The old site lacked clear service pages (Asphalt Milling, Sealcoating, Concrete Repair), client testimonials, location targeting, and strong CTAs—resulting in high bounce rates and missed RFPs from national chains and property managers.
Solution
We developed the new C&K Paving website to:
- Showcase expertise with dedicated service pages and geo-targeted content
- Build instant trust through client logos, testimonials, and before/after galleries
- Capture leads 24/7 with instant quote forms and Calendly integration
- Dominate local search with schema markup and city-specific landing pages
- Streamline operations with CRM-connected forms for their sales team
We developed the new C&K Paving website to:
- Showcase expertise with dedicated service pages and geo-targeted content
- Build instant trust through client logos, testimonials, and before/after galleries
- Capture leads 24/7 with instant quote forms and Calendly integration
- Dominate local search with schema markup and city-specific landing pages
- Streamline operations with CRM-connected forms for their sales team
Results
We built the new C&K Paving website to solve this—modern design, schema-rich service pages (Asphalt Paving, Sealcoating, Line Striping), Calendly-integrated forms, and location-specific content that ranks and converts. Now, C&K dominates local commercial paving searches, capturing leads 24/7 while showcasing their in-house expertise and nationwide reach since 1999.
We built the new C&K Paving website to solve this—modern design, schema-rich service pages (Asphalt Paving, Sealcoating, Line Striping), Calendly-integrated forms, and location-specific content that ranks and converts. Now, C&K dominates local commercial paving searches, capturing leads 24/7 while showcasing their in-house expertise and nationwide reach since 1999.