CraftBerry helps others businesses thrive by designing, building, and supporting their Shopify stores. We love crafting converting, stylish, and customized storefronts. Simply because we want to make e-commerce a better experience both for brands and online customers. Our Shopify experts focus on developing innovative functionalities that enhance our client's websites and turn them into customized storefronts with impressive features. CraftBerry's team believes that the passionate and personal approach is key to each successful project. That's why we devote ourselves to each task and do not stop developing and refining until each client receives exactly what will lead their way to achieve all business objectives.
CraftBerry helps others businesses thrive by designing, building, and supporting their Shopify stores. We love crafting converting, stylish, and customized storefronts. Simply because we want to make e-commerce a better experience both for brands and online customers. Our Shopify experts focus on developing innovative functionalities that enhance our client's websites and turn them into customized storefronts with impressive features. CraftBerry's team believes that the passionate and personal approach is key to each successful project. That's why we devote ourselves to each task and do not stop developing and refining until each client receives exactly what will lead their way to achieve all business objectives.
AI Overview
Performance snapshot
CraftBerry is a Shopify-focused e-commerce development agency with a strong track record across retail, beauty, cosmetics, and DTC brands. The overwhelming majority of reviews are strongly positive, with consistent perfect sub-metric scores across quality, schedule, cost, and willingness to refer. Two notable exceptions introduce a Mixed signal: a 3.5-rated review citing moderate satisfaction and a severe 0.5-rated review flagging delayed delivery, poor responsiveness, and failed conversion outcomes. Despite these outliers, the agency's aggregate profile skews toward Strong across all five evaluation categories.
Performance breakdown
Technical expertise
StrongMultiple reviews highlight advanced Shopify capabilities including Shopify Plus builds, metafield implementation, GA4/GTM integration, API development, and third-party platform integrations. A high-density anchor review cites 100% uptime, A/B testing, SKIO and ActiveCampaign integrations, and heatmapping tools, confirming deep technical proficiency.
Project management & delivery
MixedThe majority of clients report on-time delivery managed via tools like Asana and Bitbucket. However, one review explicitly describes months-long delays and an undelivered CRO campaign, and a second review notes that communication became less proactive toward the later project stages, warranting a Mixed rating.
Communication & collaboration
MixedMost clients commend prompt responses, transparent updates via virtual meetings, email, and messaging apps, and strong cross-timezone availability. One review reports the team eventually ceased contact entirely, and another notes updates could have been more proactive late in the engagement, preventing a Strong rating.
Reliability
MixedThe anchor review confirms a bug-free launch with 100% uptime, and the majority of clients report stable, functional deliverables. The 0.5-rated review describes a site with worse conversion outcomes than the prior version and a team that stopped responding, introducing a meaningful reliability concern that cannot be discounted.
Client satisfaction & outcomes
StrongTangible outcomes are well-documented across the review base: a dental brand scaling to $2M annual revenue, improved ROAS and conversion rates for a makeup brand, noticeable conversion improvements for a Shopify store, and incremental revenue gains for an advertising client. These specific, quantified results across multiple engagements support a Strong rating.
Best for
CraftBerry is best suited for small-to-mid-sized DTC and e-commerce brands seeking Shopify development, UX/UI design, and conversion optimization. They are particularly well-positioned for beauty, retail, and health brands requiring custom integrations and ongoing maintenance support.
Clients info
CraftBerry predominantly serves small businesses in beauty, cosmetics, retail, and DTC e-commerce, with a notable presence in advertising and health sectors. Most clients are in the 1–50 employee range, reflecting a strong small-business orientation, though a handful of engagements involve firms with 51–200 employees. Project budgets are most commonly in the $10,000–$49,999 range, with a minority of engagements falling below $10,000 or reaching $50,000–$199,999. Primary industries represented include Beauty & Cosmetics, Retail & DTC E-Commerce, Advertising & Marketing, Health & Wellness, Arts & Entertainment. Typical client size bands include 1–10 Employees, 11–50 Employees, 51–200 Employees. Common project budget ranges include Less than $10,000, $10,000 to $49,999, $50,000 to $199,999.
Review strength
The assessment is based on 33 reviews across 2 platforms, spanning from January 2018 to July 2026. The review base is substantial and largely recent, with the majority of reviews published between 2022 and 2025. One review carries a future date of July 2026, which should be treated with caution. Older reviews from 2021 and earlier are fewer in number and carry less recency weight. Review date range: Mar 19, 2021 - Jul 9, 2026.
Performance breakdown
Technical expertise
StrongMultiple reviews highlight advanced Shopify capabilities including Shopify Plus builds, metafield implementation, GA4/GTM integration, API development, and third-party platform integrations. A high-density anchor review cites 100% uptime, A/B testing, SKIO and ActiveCampaign integrations, and heatmapping tools, confirming deep technical proficiency.
Project management & delivery
MixedThe majority of clients report on-time delivery managed via tools like Asana and Bitbucket. However, one review explicitly describes months-long delays and an undelivered CRO campaign, and a second review notes that communication became less proactive toward the later project stages, warranting a Mixed rating.
Communication & collaboration
MixedMost clients commend prompt responses, transparent updates via virtual meetings, email, and messaging apps, and strong cross-timezone availability. One review reports the team eventually ceased contact entirely, and another notes updates could have been more proactive late in the engagement, preventing a Strong rating.
Reliability
MixedThe anchor review confirms a bug-free launch with 100% uptime, and the majority of clients report stable, functional deliverables. The 0.5-rated review describes a site with worse conversion outcomes than the prior version and a team that stopped responding, introducing a meaningful reliability concern that cannot be discounted.
Client satisfaction & outcomes
StrongTangible outcomes are well-documented across the review base: a dental brand scaling to $2M annual revenue, improved ROAS and conversion rates for a makeup brand, noticeable conversion improvements for a Shopify store, and incremental revenue gains for an advertising client. These specific, quantified results across multiple engagements support a Strong rating.