Sep 29, 2022
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Completed

A Design Sprint to Increase Velocity & Buy-In

$100,000+
7-12 months
United States, Kansas City
6-9
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Service categories
Domain focus
Retail and Restaurants

Challenge

In Q4 2019, a Senior Product Manager at a Major Retail Chain (hereby known as the Client) was looking at his roadmap for a customer experience that they hoped to redesign by late Q3 2020. In order for the development team to hit this timeline, designs had to be done in Q2, which meant that the new product direction would need to be done in Q1, only a few months away. In other words, they needed solutions fast. For this reason, he began looking up companies that could help run a Design Sprint with their team.

Solution

Each day from 10 am - 4 pm, the team would be fully present for the collaborative workshops. Knowing that Design Sprints are a large time commitment, it was important that the Client’s team had 8-10 am to take care of other pressing items. Not only this, but both the 8-10 am and 4-5 pm times hosted essential stakeholder conversations that gave crucial context into the work that had been, and was yet to be, completed. After designs were finalized, the Client immediately hosted a large-scale stakeholder review to receive suggestions & buy-in from the team before moving forward. The designs were finalized and presented to users for feedback. With user feedback in place, the Client presented their work & findings to key stakeholders to hear any further suggestions and finalize next steps.

Results

With this feedback, the team integrated the most successful parts of 2019’s experience with the new designs, resulting in a richer and more robust set of designs. These designs were approved by the Client stakeholder team, and are currently being implemented to be rolled out in late 2020.