Sep 29, 2022
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Expanding a Market on Mobile and Web - Solarhood
Completed

Expanding a Market on Mobile and Web - Solarhood

$100,000+
more 1 year
United States, Kansas City
6-9
Service categories
Service Lines
Mobile Development
Domain focus
Energy & Utilities

Challenge

As the Solarhood team was forming inside the larger organization, there was a desire to create a distinct solar brand and validate that the concept would be welcomed by consumers. With growing competition from tech powerhouses, the Solarhood team wanted to move quickly and efficiently and decided to hire an outside team. That’s where Crema came in. Over the course of several years, our two teams collaborated on multiple phases of the Solarhood product. Each of these phases have presented market opportunities that are continuing to evolve today. The phases Crema was involved in broke down as follows: Product Branding, Prototyping and Validation Mobile Development Revitilization, B2B exploration Mobile and Web Development, Continued Validation

Solution

When our two teams began working together in late 2016, the original focus was to further refine the Solarhood product concept and design unique product branding that is still being used to this day. By creating a high-fidelity mobile prototype and testing it with real users to glean feedback on the application, we were able to measure a response on the product in two solar markets – Kansas City and Portland. Mobile Development Revitilization This phase of work, beginning in late 2018, opened up a new type of partnership between Solarhood and Crema. Crema was asked to continue to support the Solarhood product with a lean, full-stack team, made up of product strategy, design, development, test engineering, and product management, to reach core metrics for their mobile app.

Results

Today, Solarhood is available on the web and for download on all iOS and Android devices. With their robust tech stack and flexible design language, they’re positioned well to scale quickly consistently exploring new geographic regions, customer segments, and additional revenue models. The Solarhood team also continues producing engaging, informative solar information across many different channels, educating consumers on the benefits of going solar.