Sep 29, 2022
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Simplifying Complex Energy Projects

Simplifying Complex Energy Projects

more 1 year
United States, Kansas City
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When our teams set out to work together in January 2019, we had determined there were immense opportunities to learn from each other and design a beautiful and useful UI to validate the platform. We began with a full-day Strategy & Alignment session to unpack Diode’s business model, desires, and initial vision for the product. Once those assets were organized, our teams worked together to: Design and prototype a clickable product experience that demonstrates an improved workflow for the Diode team Outline a product roadmap for the initial release of the product Create a high-level technical plan to develop the platform


Our teams focused on the early stage project workflow & client experience of the platform during this time. In a later phase, we collaborated on an updated marketing site that would help to improve their positioning and client onboarding to the platform and marketing to their target audiences. It became clear in the initial weeks of this engagement that the platform was far more complex than originally expected. To simplify a robust workflow is no easy task, and it took the minds of all team members to identify the most important elements to focus on and refine. There were opportunities to go deep on some features, and shallow on others in order to validate the product experience as a whole.


Our teams were also able to pioneer a new concept for planning financials in asset development that could be tested with stakeholders. This is still being considered and socialized around the organization, but it was a result of tight-knit collaboration between product strategy, design, and industry knowledge. At the end of the engagement, Crema presented the prototype to the entire team to cast a vision for the future. It was valuable for stakeholders to see what the product could actually look like, and compare this to their current day-to-day operations. This created buy-in from the whole team and team alignment to move forward.