May 16, 2025
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My Italy
Completed

My Italy

$25,000+
7-12 months
Germany
10+
Service categories
Service Lines
Software Development
Design
Domain focus
Commerce
Manufacturing
Subcategories
Software Development
Embedded Development
Business Software
Design
Graphic Design
Illustration

Challenge

The client, a multi-brand clothing store My Italy, approached us with a clear goal: to develop a functional and visually appealing mobile application that would not only sell products, but also unite users into a community. In addition to core e-commerce features, the app needed to include:

  • a built-in auction system,
  • user-to-user online chat,
  • a flexible content management system,
  • seamless ordering and online payments.

Solution

We delivered a native mobile application with a strong focus on user experience, engagement, and administrative flexibility.

Key features:

  • Smart catalog navigation with filters by brand, size, and collection;
  • Product page with carousel for photos/videos, size chart, brand info, and dual pricing (original and discounted);
  • Personal account area with order tracking and notification settings;
  • Auction & promotions module visible from the home screen;
  • Search bar with intelligent suggestions;
  • User chat system to encourage interaction and build community;
  • Customizable push notifications for marketing and engagement;
  • Powerful admin panel allowing full control over: storefronts and product listings, discounts and auctions, automated price calculations based on various parameters, homepage content and notifications — all without developer involvement.

Results

We created more than just an online shopping app — we built a digital fashion platform with social and interactive elements. The result is a solution where:

  • the client runs marketing campaigns directly through the app,
  • content is dynamically managed in real-time,
  • customers are engaged through auctions, chats, and exclusive offers.

My Italy now has a tool that combines commerce and community — a scalable solution designed for long-term brand growth and user loyalty.