
My Italy
Challenge
The client, a multi-brand clothing store My Italy, approached us with a clear goal: to develop a functional and visually appealing mobile application that would not only sell products, but also unite users into a community. In addition to core e-commerce features, the app needed to include:
- a built-in auction system,
- user-to-user online chat,
- a flexible content management system,
- seamless ordering and online payments.
The client, a multi-brand clothing store My Italy, approached us with a clear goal: to develop a functional and visually appealing mobile application that would not only sell products, but also unite users into a community. In addition to core e-commerce features, the app needed to include:
- a built-in auction system,
- user-to-user online chat,
- a flexible content management system,
- seamless ordering and online payments.
Solution
We delivered a native mobile application with a strong focus on user experience, engagement, and administrative flexibility.
Key features:
- Smart catalog navigation with filters by brand, size, and collection;
- Product page with carousel for photos/videos, size chart, brand info, and dual pricing (original and discounted);
- Personal account area with order tracking and notification settings;
- Auction & promotions module visible from the home screen;
- Search bar with intelligent suggestions;
- User chat system to encourage interaction and build community;
- Customizable push notifications for marketing and engagement;
- Powerful admin panel allowing full control over: storefronts and product listings, discounts and auctions, automated price calculations based on various parameters, homepage content and notifications — all without developer involvement.
We delivered a native mobile application with a strong focus on user experience, engagement, and administrative flexibility.
Key features:
- Smart catalog navigation with filters by brand, size, and collection;
- Product page with carousel for photos/videos, size chart, brand info, and dual pricing (original and discounted);
- Personal account area with order tracking and notification settings;
- Auction & promotions module visible from the home screen;
- Search bar with intelligent suggestions;
- User chat system to encourage interaction and build community;
- Customizable push notifications for marketing and engagement;
- Powerful admin panel allowing full control over: storefronts and product listings, discounts and auctions, automated price calculations based on various parameters, homepage content and notifications — all without developer involvement.
Results
We created more than just an online shopping app — we built a digital fashion platform with social and interactive elements. The result is a solution where:
- the client runs marketing campaigns directly through the app,
- content is dynamically managed in real-time,
- customers are engaged through auctions, chats, and exclusive offers.
My Italy now has a tool that combines commerce and community — a scalable solution designed for long-term brand growth and user loyalty.
We created more than just an online shopping app — we built a digital fashion platform with social and interactive elements. The result is a solution where:
- the client runs marketing campaigns directly through the app,
- content is dynamically managed in real-time,
- customers are engaged through auctions, chats, and exclusive offers.
My Italy now has a tool that combines commerce and community — a scalable solution designed for long-term brand growth and user loyalty.