My Italy

The client, a multi-brand clothing store My Italy, approached us with a clear goal: to develop a functional and visually appealing mobile application that would not only sell products, but also unite users into a community. In addition to core e-commerce features, the app needed to include:

• a built-in auction system,
• user-to-user online chat,
• a flexible content management system,
• seamless ordering and online payments.

We delivered a native mobile application with a strong focus on user experience, engagement, and administrative flexibility.

Key features:

• Smart catalog navigation with filters by brand, size, and collection;
• Product page with carousel for photos/videos, size chart, brand info, and dual pricing (original and discounted);
• Personal account area with order tracking and notification settings;
• Auction & promotions module visible from the home screen;
• Search bar with intelligent suggestions;
• User chat system to encourage interaction and build community;
• Customizable push notifications for marketing and engagement;
• Powerful admin panel allowing full control over: storefronts and product listings, discounts and auctions, automated price calculations based on various parameters, homepage content and notifications — all without developer involvement.

We created more than just an online shopping app — we built a digital fashion platform with social and interactive elements. The result is a solution where:

• the client runs marketing campaigns directly through the app,
• content is dynamically managed in real-time,
• customers are engaged through auctions, chats, and exclusive offers.

My Italy now has a tool that combines commerce and community — a scalable solution designed for long-term brand growth and user loyalty.