Niyama

Outdoor advertising The logo and corporate colors must be used on outdoor billboards. Passers-by must correctly identify the brand when they first look at the billboard. The process of creating packaging for sushi and rolls For sets of different sizes, up to 7 different design options for branded boxes were created. The tasks of packaging design are to demonstrate the product, to convey important marketing information to the consumer. Demonstration of rolls is carried out using an open window on the lid. Promotions placed on the side walls and links to the restaurant application in the AppStore involve the client in active interaction with the company.

Technical subtleties The boxes differ not only in appearance, but also in design - from a fully removable lid to a retractable body. There is also a mixed version with an opening in two directions. Pizza packaging For another popular dish, similar boxes have been created in different styles - with variations of the pattern and logo. The main task is to organically place design elements on a wide, flat surface. Some examples are intentionally minimalistic.

Corporate colors and patterns The combination of black and orange colors helps to focus on the product. The color contrast is especially pronounced in the geometric “tile”. The pattern is clear and recognizable. For the site and for printing, special, more saturated shades are used.