Mar 07, 2022
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Completed

Phizer Pharmaceutical

$100,000+
7-12 months
South Africa, Johannesburg
2-5
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Service categories
Service Lines
Custom Software Development
Mobile Development
Domain focus
Healthcare
Other
Programming language
PHP
Frameworks
Laravel
React Native

Challenge

In 2013 there weren't as many helpful resources as there are today, nor were those that were available as easily accessible. As a result, the CubeZoo team had to engineer new technology to achieve a number of the features the app was going to use. The app was IOS and Android Native which meant the discovered ideas achieved with one code framework needed to be implemented to the other code framework. This meant two code frameworks.

Solution

MyTimeToStart was built Natively and around the user experience. In prompting users to interact with the app at each touchpoint, we created a journey that highlighted the benefits of quitting. The touchpoints consisted of money, fitness, beauty and self-worth, with each showing the user how they were being affected from a financial, health and beauty point of view. Our UX-focused approach worked well, making the campaign a huge success.

Results

MyTimeToStart was CubeZoo’s first ambitious project, and developing this first of its kind mobile application helped establish us as the premium development house we are today.
MyTimeToStart was CubeZoo’s first ambitious project, and developing this first of its kind mobile application helped establish us as the premium development house we are today.