Challenge
Lexitas, a leading provider of legal support services including court reporting, record retrieval, process serving, and legal staffing, needed to enhance its digital visibility and generate high-quality leads from legal, insurance, and corporate professionals. The challenge was to reach a niche audience with high intent, communicate complex service offerings clearly, and drive conversions while maintaining brand trust and professionalism across all ad placements.
Lexitas, a leading provider of legal support services including court reporting, record retrieval, process serving, and legal staffing, needed to enhance its digital visibility and generate high-quality leads from legal, insurance, and corporate professionals. The challenge was to reach a niche audience with high intent, communicate complex service offerings clearly, and drive conversions while maintaining brand trust and professionalism across all ad placements.
Solution
We developed and managed a targeted Google Ads campaign for Lexitas, focusing on driving high-quality leads through strategic keyword research, compelling ad copy, and conversion tracking. Landing pages were optimized for better ad quality scores and user experience. Continuous A/B testing and performance analysis helped boost engagement and lower the cost per lead.
We developed and managed a targeted Google Ads campaign for Lexitas, focusing on driving high-quality leads through strategic keyword research, compelling ad copy, and conversion tracking. Landing pages were optimized for better ad quality scores and user experience. Continuous A/B testing and performance analysis helped boost engagement and lower the cost per lead.
Results
Increased visibility across highly competitive legal service search terms
Significant improvement in CTR and engagement with high-intent audiences
Reduced cost per conversion through strategic keyword targeting and ad optimization
Steady flow of qualified leads from law firms, insurance providers, and corporate clients
Strengthened brand authority online through professional, trust-building ad messaging
Increased visibility across highly competitive legal service search terms
Significant improvement in CTR and engagement with high-intent audiences
Reduced cost per conversion through strategic keyword targeting and ad optimization
Steady flow of qualified leads from law firms, insurance providers, and corporate clients
Strengthened brand authority online through professional, trust-building ad messaging