Apr 13, 2023
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Service categories
Service Lines
Design
Domain focus
Gaming
Subcategories
Design
Digital Design
Graphic Design
Logo Design
User Experience
Challenge
Originally, the client turned to CXDojo requesting help with UI/UX design for the emulator app itself. He already had a working product, yet it was not intuitive at all. But during the icebreaker interview, we found out that there are no brand assets around which the app design can be centered. So we had to postpone the UI/UX design process and switch to building the corporate identity from the ground up.
Our client is a tech person, and as he himself pointed out, it’s hard for him to speak in creative terms. So he had a vague idea of what the visual representation of the brand should be. Our task was to uncover the design direction that would fit the product vision and resonate with the client emotionally.
Originally, the client turned to CXDojo requesting help with UI/UX design for the emulator app itself. He already had a working product, yet it was not intuitive at all. But during the icebreaker interview, we found out that there are no brand assets around which the app design can be centered. So we had to postpone the UI/UX design process and switch to building the corporate identity from the ground up.
Our client is a tech person, and as he himself pointed out, it’s hard for him to speak in creative terms. So he had a vague idea of what the visual representation of the brand should be. Our task was to uncover the design direction that would fit the product vision and resonate with the client emotionally.
Solution
Brand identity is a ‘personality’ of the product, which differentiates it from others in the market. It communicates the brand’s mission, sets the tone and style, evokes specific emotions. In other words, this is a reflection of what the product is all about. That’s why it is so important for a client to feel connected to the brand identity design.
To avoid delivering the corporate assets that are good-looking, yet have nothing to do with the client and the way he perceives his business, we had to perform a comprehensive research of the client’s preferences before the design stage itself.
Brand identity is a ‘personality’ of the product, which differentiates it from others in the market. It communicates the brand’s mission, sets the tone and style, evokes specific emotions. In other words, this is a reflection of what the product is all about. That’s why it is so important for a client to feel connected to the brand identity design.
To avoid delivering the corporate assets that are good-looking, yet have nothing to do with the client and the way he perceives his business, we had to perform a comprehensive research of the client’s preferences before the design stage itself.
Results
A unique logo; ready-to-use brand identity elements; brand guidelines.
We create a logo that communicates the innovative nature of the brand.
The design process culminated in the delivery of a brand book. It serves as the guidelines for using the brand logo and other elements. Here’s what we included in the brand book:
- Correct and incorrect logo use cases
- Brand colors
- Font system
- Sample usage
A unique logo; ready-to-use brand identity elements; brand guidelines.
We create a logo that communicates the innovative nature of the brand.
The design process culminated in the delivery of a brand book. It serves as the guidelines for using the brand logo and other elements. Here’s what we included in the brand book:
- Correct and incorrect logo use cases
- Brand colors
- Font system
- Sample usage
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