Nov 23, 2021
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On-demand business coaching platform

On-demand business coaching platform

2-3 months
Canada, Toronto
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Service categories
Service Lines
Software Development
Web Development
Domain focus
Business Services
Programming language
Ruby on Rails


We met Ed in February 2017. Having huge experience in product management Ed decided to run an experiment and implement an MVP solution for one of his ideas. The idea was to connect entrepreneurs that are looking for advice with experienced individuals from different areas. The goal of the project was to eliminate any friction and awkward moments when asking for help. Ed assumed that if entrepreneurs knew beforehand that the person they are trying to reach is interested in helping others, they would pay for the person’s time. From another hand, there could be many experienced in specific areas individuals that could allocate their time to share their knowledge and earn some money in exchange.


To validate the idea, Ed decided to implement a web application. We created a simple admin panel to manage booking requests. As soon as a booking request gets approved the user receives an email notification with a link for payment. After the user pays, they receive a calendar invitation with a link to join into a video call with the consultant they requested advice from. We use Google Calendar in order to visualize all the events created by the application for both the admin user and participants. For video calls, we decided to use Google Hangouts because it doesn’t require to install 3rd-party software and it’s free to use.


We built an MVP of a web platform that connects startup founders and IT experts in Toronto, Canada. With this platform, entrepreneurs could select their startup stage, book a mentorship session, pay for it, and have a conference call with your mentor. After the concept testing, the idea didn’t get expected traction and had been put on hold for a while. We work closely with Ed on other product ideas validation.
No image
On-demand business coaching platform
No image
On-demand business coaching platform