Digital Transformation for Baird & Co.

The client approached DeepInspire with an existing platform for precious metals trading. The platform was developed quite some time ago and is currently outdated and non-functional, necessitating a complete rebuild.

The main client's goal is to rebuild and modernise their platform and improve customer experience. 

• Conducted a discovery phase covering process, technology, compliance, regulation, and risk.
• Built a scalable, high-performance transaction engine replacing legacy systems.
• Automated key business workflows to reduce manual operations and errors.
• Designed intuitive, responsive UI/UX for both customer‑facing and internal backoffice tools.
• Integrated Barclays banking APIs for streamlined payment handling.
• Implemented a Strapi-based CMS to simplify web content management

We delivered a comprehensive digital transformation for the largest gold refiner in the UK, rebuilding and modernising their trading platform.

• Enhanced sales and purchase processes for clients and sales team;
• Delivered significant business value through process automation, platform efficiency improvements, and revenue generation;
• Streamlined order, customer, and compliance management with a unified interface accepting various payment types;
• Simplified precious metal item purchases via a visually appealing, user-friendly interface;
• Empowered sales team with a centralised Backoffice application for efficient order, user, and sales process management.