Challenge
- Fragmented experience across multiple cashback and gift card platforms
- Manual and inefficient corporate gifting processes with no automation
- Lack of a secure marketplace to resell or exchange unused gift cards.
- Businesses lacked infrastructure for issuing digital gift cards
- Slow system performance with API response times exceeding 800ms
- Limited scalability with risk of downtime during peak usage
- Fragmented experience across multiple cashback and gift card platforms
- Manual and inefficient corporate gifting processes with no automation
- Lack of a secure marketplace to resell or exchange unused gift cards.
- Businesses lacked infrastructure for issuing digital gift cards
- Slow system performance with API response times exceeding 800ms
- Limited scalability with risk of downtime during peak usage
Solution
- Unified fintech app integrating cashback and rewards across 250+ brands
- B2B gifting platform, CashCry Connect, with bulk automation and analytics
- B2B gifting platform, CashCry Connect, with bulk automation and analytics
- White-label gift card API enabling businesses to issue branded digital cards
- High-performance Node.js application with response times under 100ms (8x faster)
- Robust AWS cloud infrastructure with auto-scaling and 99.9% uptime
- Unified fintech app integrating cashback and rewards across 250+ brands
- B2B gifting platform, CashCry Connect, with bulk automation and analytics
- B2B gifting platform, CashCry Connect, with bulk automation and analytics
- White-label gift card API enabling businesses to issue branded digital cards
- High-performance Node.js application with response times under 100ms (8x faster)
- Robust AWS cloud infrastructure with auto-scaling and 99.9% uptime
Results
Deorwine Infotech successfully delivered a comprehensive digital ecosystem that transformed Cashcry from a startup concept into a ₹100+ crore valued fintech platform. By leveraging React Native for cross-platform development and building a robust microservices architecture, we created four interconnected products serving consumers, enterprises, and local businesses.
The platform's exceptional 1170% YoY growth and 4.1/5.0 user rating validate our technical approach: scalable infrastructure, bank-grade security, and optimized performance for India's diverse network conditions. Cashcry now stands as a market leader in digital rewards and gifting, empowering users to save money and businesses to streamline employee engagement.
Deorwine Infotech successfully delivered a comprehensive digital ecosystem that transformed Cashcry from a startup concept into a ₹100+ crore valued fintech platform. By leveraging React Native for cross-platform development and building a robust microservices architecture, we created four interconnected products serving consumers, enterprises, and local businesses.
The platform's exceptional 1170% YoY growth and 4.1/5.0 user rating validate our technical approach: scalable infrastructure, bank-grade security, and optimized performance for India's diverse network conditions. Cashcry now stands as a market leader in digital rewards and gifting, empowering users to save money and businesses to streamline employee engagement.