Challenge
- No dedicated direct-to-consumer e-commerce platform for Dabur's vast Ayurvedic and FMCG product portfolio
- Over-reliance on third-party marketplaces with no control over brand experience or customer data
- Fragmented product discovery across categories like Ayurvedic Wellness, Personal Care, Baby Care, and Health Food
- Lack of personalised promotions, combo bundling, and real-time order tracking for end customers
- No scalable D2C web infrastructure capable of handling high-traffic seasonal sales and offers
- No dedicated direct-to-consumer e-commerce platform for Dabur's vast Ayurvedic and FMCG product portfolio
- Over-reliance on third-party marketplaces with no control over brand experience or customer data
- Fragmented product discovery across categories like Ayurvedic Wellness, Personal Care, Baby Care, and Health Food
- Lack of personalised promotions, combo bundling, and real-time order tracking for end customers
- No scalable D2C web infrastructure capable of handling high-traffic seasonal sales and offers
Solution
- Built DaburShop a full-featured D2C e-commerce web platform for India's leading Ayurvedic brand
- Intuitive multi-category storefront covering Ayurvedic Wellness, Health & Drinks, Home Care, Baby Care, and Culinary
- Smart combo bundle engine, dynamic discount banners, and real-time order tracking functionality
- Optimised product search, category navigation, and promotional campaign management (up to 55% off)
- Scalable, performance-optimised architecture with free shipping incentives to maximise conversions
- Built DaburShop a full-featured D2C e-commerce web platform for India's leading Ayurvedic brand
- Intuitive multi-category storefront covering Ayurvedic Wellness, Health & Drinks, Home Care, Baby Care, and Culinary
- Smart combo bundle engine, dynamic discount banners, and real-time order tracking functionality
- Optimised product search, category navigation, and promotional campaign management (up to 55% off)
- Scalable, performance-optimised architecture with free shipping incentives to maximise conversions
Results
Deorwine Infotech delivered a robust D2C e-commerce ecosystem for Dabur, a 130+ year legacy brand trusted by millions. By creating a seamless, brand-owned shopping experience, we eliminated third-party dependency and unlocked direct customer relationships.
The platform empowers Dabur to showcase its full Ayurvedic and wellness portfolio, drive targeted promotions, and scale digital sales reinforcing its position as India's most trusted natural healthcare brand.
Deorwine Infotech delivered a robust D2C e-commerce ecosystem for Dabur, a 130+ year legacy brand trusted by millions. By creating a seamless, brand-owned shopping experience, we eliminated third-party dependency and unlocked direct customer relationships.
The platform empowers Dabur to showcase its full Ayurvedic and wellness portfolio, drive targeted promotions, and scale digital sales reinforcing its position as India's most trusted natural healthcare brand.