Bussines diversification: a neobank-app for Vodafone

As clients assessed the fintech industry as quite new for them, they wanted to hear more suggestions from us on where they have to focus. So our task is logically divided into two parts: - Market and customer investigations were doing everything to find strong needs and pains that can be covered by a service that can be owned by the client; - Prototyping the service based on the app according to the data we collect on the first step and testing its viability. Presenting the app prototype with all inner and outer processes explanations to the client.

Conduct Market research: - competitors research - user research - business model research - trend research Customer development: - hypothesis creation - user profiling & segmentation - user service & in-depth interview Business modeling: - BMC design - cost structure calculating - revenue structure forecasting - BEP & ROI modeling Customer orchestration: - customer journey mapping - service blueprint desing - customer funnels design Design a unique value proposition: - user jobs mapping - pains & gains discovery - pain relievers & gains creators - proposed solutions Concept testing: - VP testing with the client - high fidelity prototype user testing via Maze

Vodafone was pleased with the prototype and business model that we developed for their project. We found a way to land a massive telecommunications giant on a completely new market based on a tested and prototyped viable service. - 40+ hours of online conferences, meetings & in-depth interviews - 2500+ participants in the quantitative survey