Devlight
Apr 18, 2023
No image
Completed
Digital transformation for an all-in-one loyalty program
$100,000+
more 1 year
Ukraine, Kiev
10+
Service categories
Service Lines
Mobile Development
Domain focus
Consumer Products & Services
Subcategories
Mobile Development
Android
iOS
Challenge
In creating the Fishka loyalty program app, we faced a few challenges:
- a creation of a reliable IT system that would include front-end, back-end, integration with partners, and the ability to manage a mobile app and its content using a special tool
- upgrading a loyalty program from a plastic card to an online app, creating an additional product value
- making the mobile app the main communication channel between Fishka and the end user
But the main challenge was to find a simple, reliable, and useful set of tools that we need to develop to fully meet the needs of the end user of the Fishka loyalty program.
In creating the Fishka loyalty program app, we faced a few challenges:
- a creation of a reliable IT system that would include front-end, back-end, integration with partners, and the ability to manage a mobile app and its content using a special tool
- upgrading a loyalty program from a plastic card to an online app, creating an additional product value
- making the mobile app the main communication channel between Fishka and the end user
But the main challenge was to find a simple, reliable, and useful set of tools that we need to develop to fully meet the needs of the end user of the Fishka loyalty program.
Solution
Solutions we propose:
- The development of a native mobile app for iOS and Android
- Building a long-term vision for the mobile app by running sets of design sprints with the client’s team as well as defining its structure
- Test product hypothesis and confirm product value for end-users by conducting 30+ in-depth user interviews with the different target audiences
- Unique content and data management system building with hierarchy access for different types of admins regarding their objectives
- Google Cloud platform exploitation for the project software environment
- Microservices software architecture usage with a stack of independent services
Solutions we propose:
- The development of a native mobile app for iOS and Android
- Building a long-term vision for the mobile app by running sets of design sprints with the client’s team as well as defining its structure
- Test product hypothesis and confirm product value for end-users by conducting 30+ in-depth user interviews with the different target audiences
- Unique content and data management system building with hierarchy access for different types of admins regarding their objectives
- Google Cloud platform exploitation for the project software environment
- Microservices software architecture usage with a stack of independent services
Results
The results of the Fishka app:
🔥 90% share of points withdrawn
🔥 Top 7 In chart Shopping
🔥 100K + Daily active users
🔥 25% Retention rate over 6 weeks
🔥 3M+ Installs of app in the App Store and Google Play
🔥 820K Monthly active users
The results of the Fishka app:
🔥 90% share of points withdrawn
🔥 Top 7 In chart Shopping
🔥 100K + Daily active users
🔥 25% Retention rate over 6 weeks
🔥 3M+ Installs of app in the App Store and Google Play
🔥 820K Monthly active users