Digital transformation for an all-in-one loyalty program

In creating the Fishka loyalty program app, we faced a few challenges: - a creation of a reliable IT system that would include front-end, back-end, integration with partners, and the ability to manage a mobile app and its content using a special tool - upgrading a loyalty program from a plastic card to an online app, creating an additional product value - making the mobile app the main communication channel between Fishka and the end user But the main challenge was to find a simple, reliable, and useful set of tools that we need to develop to fully meet the needs of the end user of the Fishka loyalty program.

Solutions we propose: - The development of a native mobile app for iOS and Android - Building a long-term vision for the mobile app by running sets of design sprints with the client’s team as well as defining its structure - Test product hypothesis and confirm product value for end-users by conducting 30+ in-depth user interviews with the different target audiences - Unique content and data management system building with hierarchy access for different types of admins regarding their objectives - Google Cloud platform exploitation for the project software environment - Microservices software architecture usage with a stack of independent services

The results of the Fishka app: 🔥 90% share of points withdrawn 🔥 Top 7 In chart Shopping 🔥 100K + Daily active users 🔥 25% Retention rate over 6 weeks 🔥 3M+ Installs of app in the App Store and Google Play 🔥 820K Monthly active users