Dec 20, 2022
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Website Redesign and CMS Migration

Website Redesign and CMS Migration

4-6 months
United States
Service categories
Service Lines
Web Development
Domain focus


As we’ve mentioned, AMFS is an experienced company but it required a complete website redesign and optimization to launch the digital transformation. Before the redesign, the site was irresponsive, it harmed user engagement and conversion. The primary focus was to build strong pages around medical specialists, connect them to news pages, expert articles, and call-to-actions. Before this project, content was separated, so the new CMS was also required for better linking.


We’ve designed and developed a completely new website for AMFS. In addition, the client got the new CMS for better content management and data processing. According to the requirements, we preserved the existing content and carefully migrated it to the new platform with better design and SEO.


Advanced internal linking ensured. | For each specialty or medical expert page, we set connections to news, articles, and other key info for attorneys. Existing content preserved. | Instead of replacing content, we reorganized it and inserted into the updated website layout. SEO improvements made. | Thanks to the new design and logic, the website’s search results was boosted, AMFS became a more recognizable brand.