Sep 10, 2024
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Service categories
Service Lines
Web Development
Domain focus
Advertising & Marketing
Challenge
Ongage is a leading front-end email marketing B2B platform designed to simplify campaign management for companies of all sizes and in all industries. The product was designed to improve campaign effectiveness, reduce sending-costs, automate email marketing tasks, as well as analyze and optimize high-volume email campaigns.
Ongage is a leading front-end email marketing B2B platform designed to simplify campaign management for companies of all sizes and in all industries. The product was designed to improve campaign effectiveness, reduce sending-costs, automate email marketing tasks, as well as analyze and optimize high-volume email campaigns.
Solution
- Implemented user interface by adhering to the Feature-Sliced Design principles that standardizes the frontend part and makes it more flexible and scalable.
- Built-in the visual workflow builder providing the complete set of components required for the workflow construction, management and discovery for the campaign creation, thus, making it more intuitive.
- Designed and implemented the public and private API used both by the customers and the internal services which means that anything you can do in the UI you can do with the REST API, namely, create, edit and search the workflows.
- Built the API around the marketing automation process, making it responsible for the complete validation of the user's input, including the complex workflow structures which can contain references to different kinds of entities from other parts of the system.
- Redesigned and implemented anew an internal scheduler service to implement more efficient architecture which could process millions of events per minute for proper app scaling.
- Implemented user interface by adhering to the Feature-Sliced Design principles that standardizes the frontend part and makes it more flexible and scalable.
- Built-in the visual workflow builder providing the complete set of components required for the workflow construction, management and discovery for the campaign creation, thus, making it more intuitive.
- Designed and implemented the public and private API used both by the customers and the internal services which means that anything you can do in the UI you can do with the REST API, namely, create, edit and search the workflows.
- Built the API around the marketing automation process, making it responsible for the complete validation of the user's input, including the complex workflow structures which can contain references to different kinds of entities from other parts of the system.
- Redesigned and implemented anew an internal scheduler service to implement more efficient architecture which could process millions of events per minute for proper app scaling.
Results
- About 2.5 billion emails are sent through the platform weekly.
- The product hit $3.4M revenue in 2023, making it 11.8% YOY growth.
- Ongage boosted email campaign revenue of MyJobHelper, the New York-based job search engine, 3 to 5 times.
- Based on 82 reviews the platform has received a 4.6 out of 5 score according to g2.com software marketplace.
- Developed the MVP version of the Marketing Automation (MA) platform that enables the creation and management of automated marketing campaigns through a visual DAG builder.
- Created the platform API to make possible seamless integrations with various 3rd-party APIs.
- About 2.5 billion emails are sent through the platform weekly.
- The product hit $3.4M revenue in 2023, making it 11.8% YOY growth.
- Ongage boosted email campaign revenue of MyJobHelper, the New York-based job search engine, 3 to 5 times.
- Based on 82 reviews the platform has received a 4.6 out of 5 score according to g2.com software marketplace.
- Developed the MVP version of the Marketing Automation (MA) platform that enables the creation and management of automated marketing campaigns through a visual DAG builder.
- Created the platform API to make possible seamless integrations with various 3rd-party APIs.