May 16, 2023
No image
Pfizer - Tum Jiyo Hazaaro Saal

Pfizer - Tum Jiyo Hazaaro Saal

2-3 months
Service categories
Service Lines
Domain focus
Digital Design


The Problem The client was looking for a public service campaign that went beyond newspaper and radio station offerings. With a multi-channel digital marketing strategy, the public must be made aware of pneumonia vaccination. Anyone who sells vaccines will attest to the fact that there are certain inherent challenges to convincing people to vaccinate.


The Solution We realized early on that someone who has seen a relevant video or visited a website may be more receptive and inclined to hear the news about pneumonia risks and vaccines. Conversations between risks and benefits of the vaccine are further validated between the doctor and the patient. 1. Social Media Campaign 2. Dedicated Website 3. Targeted Marketing 1. Social Media Campaign We have launched events and awareness-raising activities at the city level through social media. We have targeted MENAPi via the following platforms.


The 3-month long campaign delivered spectacularly on all counts. The social media campaign alone logged 10 million unique impressions. The 'Tum Jiyo Hazaaro Saal' website continues to dispel myths about Pneumonia vaccinations, while the digital and social media campaign supports conversations with followers about the myths and facts of pneumococcal Pneumonia.