Mar 23, 2024
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Scaleup - TikTok of Education
Completed

Scaleup - TikTok of Education

$5,000+
4-6 months
Brazil, Sao Paulo
6-9
view project
Service categories
Service Lines
Design
Domain focus
Education
Other
Frameworks
Flutter
Subcategories
Design
Digital Design
Product Design
User Experience

Challenge

Scaleup, an innovative education solution, emerged from a deep analysis of student engagement data in Flores’ distance learning courses. It directly tackles challenges in remote education with advanced technology and pedagogical insights, providing a dynamic platform for interactive and collaborative learning. Its adaptive features personalize learning journeys, offering flexibility and scalability for the evolving needs of learners, transforming the future of education.

Solution

Responding to the surge in knowledge pills and TikTok’s impact on Flores’ networks, the entrepreneur strategically revamped the business model. The entrepreneurship course adapted to concise formats, condensing content into 60 1-minute segments. This shift resulted in a sixfold increase in video viewing rates, revealing the opportunity to actively engage students through technology. The strategic pivot positions the education product as a trailblazer, leveraging modern media habits for a more effective and engaging learning experience.

Results

There, schools can turn hundreds of courses on varied topics into short videos — some of them up to 1 minute long — such as English lessons to writing tips for advertising. CONTINUES AFTER ADVERTISING So far, more than 4,000 classes from schools that hire Scaleup have been edited by the tool.
No image
Scaleup - TikTok of Education
No image
Scaleup - TikTok of Education