Banco Municipal de Rosario
Challenge
Digitize the documentation of each client to have it always available online, avoiding repeated requests. Reduce the number of procedures and processes that require the customer's physical presence, allowing him/her to carry them out from the bank's website and increasing the level of self-management. Provide tools to the bank's teams so that they can have traceability of their processes, including alerts to prevent service failures. Define a solid brand identity that allows unifying criteria such as voice and tone, aligning each of its communications and driving its growth through Digital Marketing and Growth strategies.
Digitize the documentation of each client to have it always available online, avoiding repeated requests. Reduce the number of procedures and processes that require the customer's physical presence, allowing him/her to carry them out from the bank's website and increasing the level of self-management. Provide tools to the bank's teams so that they can have traceability of their processes, including alerts to prevent service failures. Define a solid brand identity that allows unifying criteria such as voice and tone, aligning each of its communications and driving its growth through Digital Marketing and Growth strategies.
Solution
Development of a new platform that would allow the bank to lay the foundations of an online system and achieve the desired growth and modernization. The objectives we pursued were: Scalability. Cyber security Modernization. Performance optimization Improved user experience
Development of a new platform that would allow the bank to lay the foundations of an online system and achieve the desired growth and modernization. The objectives we pursued were: Scalability. Cyber security Modernization. Performance optimization Improved user experience
Results
- We established a synergy in which teamwork was key to validate each step between BMR and eCloud.
- We generated an entirely new user experience, through the UX/UI design of 15 key functionalities.
- We streamline the process of creating and modifying content through an internal CMS.
- We developed a transversal brand identity for the entire bank for a more effective communication.
- We established a synergy in which teamwork was key to validate each step between BMR and eCloud.
- We generated an entirely new user experience, through the UX/UI design of 15 key functionalities.
- We streamline the process of creating and modifying content through an internal CMS.
- We developed a transversal brand identity for the entire bank for a more effective communication.