Bandai
Challenge
Establish an online store dedicated to collectors that allows access to a specific catalog of official comic and anime figures. Develop an integrated system to manage internal sales processes and stock control. Generate a growth hacking strategy and scheduled performance to boost sales and improve its positioning in the sector.
Establish an online store dedicated to collectors that allows access to a specific catalog of official comic and anime figures. Develop an integrated system to manage internal sales processes and stock control. Generate a growth hacking strategy and scheduled performance to boost sales and improve its positioning in the sector.
Solution
Design of a multichannel performance marketing strategy, basing actions on data provided by the platform. Creation of a user-friendly ecommerce platform. The objectives we pursued were: Sales channel renewal Performance measurement Design focused on user experience Internal process optimization
Design of a multichannel performance marketing strategy, basing actions on data provided by the platform. Creation of a user-friendly ecommerce platform. The objectives we pursued were: Sales channel renewal Performance measurement Design focused on user experience Internal process optimization
Results
- More than 1.5 million visits and 4,000 orders were generated in 16 months.
- UX mobile first allowed 80% of sales to be from cell phones.
- Our performance strategy increased the conversion rate generating an average ticket of $1320 MX
- More than 1.5 million visits and 4,000 orders were generated in 16 months.
- UX mobile first allowed 80% of sales to be from cell phones.
- Our performance strategy increased the conversion rate generating an average ticket of $1320 MX