Smod
Challenge
Monitor the units in real time and follow up on their status and incidents. Generate a scalable and integrated platform that can be replicated in different municipalities. Allow users of different ages and characteristics to use the bicycle system in an intuitive way. Generar una comunicación que abarque tanto online como offline las acciones de Marketing Digital y Growth.
Monitor the units in real time and follow up on their status and incidents. Generate a scalable and integrated platform that can be replicated in different municipalities. Allow users of different ages and characteristics to use the bicycle system in an intuitive way. Generar una comunicación que abarque tanto online como offline las acciones de Marketing Digital y Growth.
Solution
Development of an IMS to track the units and manage the system as a whole. Creation of a mobile app for Android and iOS. Construction of a solid brand identity. The objectives we pursued were: Integrated operations management. Scalability. Design focused on user experience.
Development of an IMS to track the units and manage the system as a whole. Creation of a mobile app for Android and iOS. Construction of a solid brand identity. The objectives we pursued were: Integrated operations management. Scalability. Design focused on user experience.
Results
- More than 17,500 users made more than 30,000 trips between 2019 and 2021, using Smod's mobile app.
- Improved communication with users in incident reports with an average response time of 2 minutes.
- The development time of the admin system and mobile app was reduced, allowing its implementation in new cities in 60 days.
- More than 17,500 users made more than 30,000 trips between 2019 and 2021, using Smod's mobile app.
- Improved communication with users in incident reports with an average response time of 2 minutes.
- The development time of the admin system and mobile app was reduced, allowing its implementation in new cities in 60 days.